🔗 https://willhsu.design I specialize in complex B2B tools: operational dashboards, experimentation platforms, and configuration systems for power users who can't afford ambiguity.

LinkedIn Portfolio

2024 — NowRoktSenior Product Designer

2024 — Now

Unified fragmented configuration and analytics tools into scalable systems — reducing the time operators needed to interpret experiment results and act on performance data.

Owned end-to-end design for Ads & Experimentation platform serving 100+ operators across campaign setup, configuration, and reporting workflows.

Led design mentorship and critique rituals, raising cross-team design quality and establishing shared practice norms as the senior IC.

2022 — 2024RoktProduct Designer

2022 — 2024

New York, United States

Led design strategy for internal B2B tools including A/B testing platform and advertiser campaign manager, supporting 100+ internal users and external clients.

Partnered with PM and Engineering to ship configuration and reporting features that streamlined partner operations workflows.

2022 — NowNew York UniversityAdjunct Professor | UX Design

2022 — Now

New York, United States

Teach User Experience Design principles to undergraduate students in Integrated Design & Media program, translating industry expertise into practical curriculum

Guide hands-on design projects from concept to prototype, mentoring students through real-world UX challenges and design thinking methodologies

Foster creative problem-solving skills preparing next generation of designers for industry roles through project-based learning and industry case studies

2019 — 2022Entertainment Benefits GroupUX/UI Designer

2019 — 2022

New York, United States

Led UX optimization initiatives for e-commerce platform supporting key business KPIs through data-driven design improvements

Redesigned Homepage and Login/Signup flows plus new Travel section—improving user conversion and expanding product offerings

Created comprehensive design system including mockups and prototypes supporting web optimization and A/B testing initiatives

2019 — 2019dxDigitalUX/UI Designer

2019 — 2019

New York, United States

Designed blockchain application interfaces translating complex technical concepts into intuitive user experiences for mainstream adoption

Collaborated with C-level executives to align design solutions with business strategy and product roadmap

Delivered accessible UI/UX for blockchain products, making advanced technology approachable for non-technical users

Education

New York University

Master of Science - MS

National Chengchi University

Experience+

Education

Master of Science - MS

Bachelor of Science (B.S.)