# Will Hsu > Senior Product Designer | B2B SaaS · Operational Tooling · Internal Tools Location: New York, New York, United States Profile: https://flows.cv/willhsu 🔗 https://willhsu.design I specialize in complex B2B tools: operational dashboards, experimentation platforms, and configuration systems for power users who can't afford ambiguity. At Rokt, I led end-to-end design for internal platforms used by partner operations and advertiser teams — translating high-stakes workflows into systems that scaled across the organization. Outside of industry work, I teach UX Design at NYU as an Adjunct Professor — which has made me a sharper thinker about why design decisions work, not just whether they do. Based in New York. Happy to connect and chat! ## Work Experience ### Senior Product Designer @ Rokt Jan 2024 – Present • Unified fragmented configuration and analytics tools into scalable systems — reducing the time operators needed to interpret experiment results and act on performance data. • Owned end-to-end design for Ads & Experimentation platform serving 100+ operators across campaign setup, configuration, and reporting workflows. • Led design mentorship and critique rituals, raising cross-team design quality and establishing shared practice norms as the senior IC. ### Product Designer @ Rokt Jan 2022 – Jan 2024 | New York, United States • Led design strategy for internal B2B tools including A/B testing platform and advertiser campaign manager, supporting 100+ internal users and external clients. • Partnered with PM and Engineering to ship configuration and reporting features that streamlined partner operations workflows. ### Adjunct Professor | UX Design @ New York University Jan 2022 – Present | New York, United States • Teach User Experience Design principles to undergraduate students in Integrated Design & Media program, translating industry expertise into practical curriculum • Guide hands-on design projects from concept to prototype, mentoring students through real-world UX challenges and design thinking methodologies • Foster creative problem-solving skills preparing next generation of designers for industry roles through project-based learning and industry case studies ### UX/UI Designer @ Entertainment Benefits Group Jan 2019 – Jan 2022 | New York, United States • Led UX optimization initiatives for e-commerce platform supporting key business KPIs through data-driven design improvements • Redesigned Homepage and Login/Signup flows plus new Travel section—improving user conversion and expanding product offerings • Created comprehensive design system including mockups and prototypes supporting web optimization and A/B testing initiatives ### UX/UI Designer @ dxDigital Jan 2019 – Jan 2019 | New York, United States • Designed blockchain application interfaces translating complex technical concepts into intuitive user experiences for mainstream adoption • Collaborated with C-level executives to align design solutions with business strategy and product roadmap • Delivered accessible UI/UX for blockchain products, making advanced technology approachable for non-technical users ### UX/UI Designer @ Cabiy Jan 2018 – Jan 2018 | New York, United States • Redesign the UX/UI for the Cabiy website and mobile responsive design • Ideating and testing possible solutions that aim to solve business and user needs • Designing and delivering user flows/user journeys, wireframes, clickable prototypes and mockups optimized for a wide range of devices and interfaces. • Creating a visual design language for the product design, including brand logo, and the style guide ### UX/UI Designer @ Team Maloney Jan 2018 – Jan 2018 | Greater New York City Area • Redesign the UX/UI for the personal trainer Michael Maloney business website. • Collaborating with the client to craft a custom website and developing the brand visuals. • The redesign helps increase the submission for training inquiry submission. ### Creative Design Intern @ SkyHealth NYC Jan 2018 – Jan 2018 | Greater New York City Area • Redesign the UX/UI and maintain the website • Designing marketing assets for social media channels including Instagram and Facebook • Creating and implementing social media strategies to raise the overall profile of the Sky Health NYC brand ### UX Design Graduate Assistant @ New York University - Polytechnic School of Engineering Jan 2017 – Jan 2018 | Greater New York City Area UX Design Course, Co-Teaching technical and design workshops with Professor Dana Karwas • Preparing and researching for class documents such as lectures, readings as well as giving students constructive critique and feedback • Hosting design workshops on prototyping softwares: Axure, InVision • Being the point person and producer for the class client project with Microsoft (Inclusive Design Team) • Communicating with students, grading assignments for 40 students ### Marketing Intern @ RINSE.io Jan 2013 – Jan 2014 Developed the marketing plan for an innovative photo-sharing platform, including using analynic tools like Google Analytics and Mixpanel, which increased 40% of the registered users. • Managed promotion on several social media including, Facebook, Twitter, Tumblr, and Instagram, which helped gainning more traffic of the Website. • Composed advertisement contents and website contents such as the About and Terms for the website. • Conducted user research through in-depth user interview. Had been in contact with more than a hundred photographers around the world, which helped the team know the users better and created a better Beta version. ## Education ### Master of Science - MS in Integrated Digital Media New York University ### Bachelor of Science (B.S.) in Management Information Systems, General National Chengchi University ## Contact & Social - LinkedIn: https://linkedin.com/in/yiweiwillhsu - Portfolio: https://willhsu.design --- Source: https://flows.cv/willhsu JSON Resume: https://flows.cv/willhsu/resume.json Last updated: 2026-03-29