# William Baldwin

> Leading iOS/Android UX @ Paradox by Workday

Location: Seattle, Washington, United States
Profile: https://flows.cv/williambaldwin

We make lives better by listening better. After all, design isn't about products. It's about people, and solving their problems in ways that spark joy. So join me—let’s learn and create impact together.

## Work Experience
### UX Designer, iOS / Android Lead - Paradox @ Workday
Jan 2025 – Present | Santa Barbara, California, United States

### Product Designer, iOS/Android Lead @ Paradox
Jan 2023 – Present | Santa Barbara, California, United States
(Acquired by Workday)

At Paradox, I lead product vision for world-class conversational AI on IOS/Android for clients like McDonald's, Nike, and Whole Foods. Together, we create meaningful experiences for their 135M+ candidates, and 10% of all hires in the US.

### User Experience Designer @ Hi Dev Mobile
Jan 2020 – Jan 2023 | San Francisco, California, United States
Cross-functional design lead for SaaS product consultancy. 

- Leveraged insights in retention marketing product redesign, resulting in 170% conversion increase across +2M customers and adoption by major brands including RedBull and Sam Edelman.
- Diagnosed needs and developed strategy resulting in 20+ clients across a broad range of industries.
- Co-authored design systems and interaction for 3 in-house SAAS startups.

### Design Specialist @ Fresh Baked Threads
Jan 2019 – Jan 2019 | Spokane, Washington, United States
Led development of brand and website design for a partnership with Hoopfest reaching an audience of over 200,000.

### Director of Photography @ Mead School District
Jan 2018 – Jan 2018
- Directed 4 assistant videographers and collaborated with 12 schools’ administrations to
organize and execute a district-wide shoot.

- Edited 100+ hrs of footage into a promotional video, reaching 605 teachers, 10,000 students, and their families.

### Studio Photographer @ JCPenney Portraits
Jan 2017 – Jan 2017
- Captured clients via direct marketing resulting in 350 photoshoots across multiple franchise locations.
- Captured, processed, and delivered 8,000+ photos for digital, print, and merchandise sales.


## Education
### Bachelor of Fine Arts - BFA in Design, IXD
Cornish College of the Arts
Jan 2018 – Jan 2022

### High School Diploma in Design and Applied Arts
RIVERPOINT ACADEMY
Jan 2016 – Jan 2018


## Contact & Social
- LinkedIn: https://linkedin.com/in/williamdbaldwin
- Portfolio: https://www.williambaldwin.design

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Source: https://flows.cv/williambaldwin
JSON Resume: https://flows.cv/williambaldwin/resume.json
Last updated: 2026-03-30