Academia.edu is a social networking website for academics, it's the easiest way to share papers with millions of people across the world. See where your work has been mentioned by others in your field, publish academic papers, watch video content uploaded by experts, and more.
I lead product design for two of the organization's core product teams as well as the growth & innovation team.
Work Highlights:
• Lead a team of 2 designers and an outside marketing agency on multiple projects for the company's growth and innovation team.
• Designed a net-new website navigation that resulted in a 26% cash flow increase and 2100 new upgrades across desktop and mobile per month.
• Stood up a net new product and microsite experience from 0 to 1 within the competitive academic publishing sector.
• Designed a 0 to 1 net-new product experience for leaderboards and academic paper ranking.
• Organized multiple complex usability studies and A/B tests across various company initiatives.
• Designed a complex bulk/batch academic paper claiming experience that increased papers claimed by new users by 60%.
• Spearheaded the creation of design to development handoff guidelines and a thorough design QA process.
• Designed a web extension allowing users to highlight text anywhere on the web and get suggested related papers housed on academia.edu.