Merging creative vision and brand experiences with a love of art direction, digital storytelling, and marketing.

My creative design practice encompassing work experience from big corporations to agile start-ups. Fueled with a holistic approach, I help clients develop compelling stories and build impactful brand experiences through business strategy & visual marketing. Always keeping a pulse on emerging trends and technology. My conceptual work at times serves as a catalyst for companies looking beyond the status quo. Background experience in industrial/product design to visual communication & business development. www.IDStrength.com

Experience | Leadership, Team/Project Management, Creative Direction, Business Development, Strategy & Growth, Visual Communications, Campaigns, Marketing, Brand Identity, Digital Design, Product Design

Notable clients + projects |

APEC San Francisco 2023, Samsung Design America, LG, Hewlett Packard Voodoo, Intel, Gateway, CamelBak, Williams-Sonoma, Nvidia, Motorola.

Comprehensive new business development from inception to launch. Oversaw complete branding, messaging, visual aesthetic, digital marketing, social media, public relations, & interior design in collaboration with founding partners. Ongoing brand management of web, design marketing for new updates of products & services.

Beauty Boutique | www.lapetitenailshop.com

* Best Salon | San Francisco Magazine June 2022

* Top 6 Salons | San Francisco Magazine December 2000

* Best of SF | San Francisco Magazine July Issue 2018

* Appointment-Only Salons | Nail Pro Magazine Jan 2019

* 1st ever CBD Salon in San Francisco | SF Weekly : Evergreen May 2018

* Curated Cannabis Guide for Bay Area | 7x7 2018 + 2019

* Best Spa + Beauty | 7x7 2017

Worked on conceptualizing a creative brand, aesthetics, & products for a young company focused on design objects, home decor, & lifestyle products

* Anchorage Museum Store in Alaska is a stockist for A Glacier Adrift concept soap

* A Glacier Adrift campaign is proud to be part sponsored by Safari LTD for environmental change

* Part of proceeds is donated to environmental charity - 1% for the Planet

Press Publication

* March 2015 | Maison Marie-Claire magazine

* January 2015 | GG magazine

* June 2014 | Design Milk

* June 2014 | MocoLoco

Creative design & system's engineering of Nvidia's top of the line graphic cards (GPU's) Helped lead and develop company design language, identity, products lines, new hardware concepts (ION PC +3D Vision Glasses) collaborating with various departments - mechanical/thermal engineering team, marketing department, C-suite team.

* June 2009 | Computex : Best Choice Overseas Enterprise - Nvidia ION PC

* June 2009 | Engadget - Nvidia ION PC

* March 2010 | Engadget - Nvidia Fermi GPU

* July 2010 | Tom's Hardware - Nvidia GeForce GTX 460

Design, production, technical specifications for home furniture lines