# William Lee > Creative Director | Brand Marketing Design | Ex-Nvidia + Motorola Location: San Francisco, California, United States Profile: https://flows.cv/williamlee2 Experienced in project management, design, brand strategy, visual design, marketing, & campaigns. Work experience with Nvidia, Samsung, LG Electronics, Motorola, HP, Intel, CamelBak, Pottery Barn Williams-Sonoma Pottery Barn, Pepsi Co, APEC 2023, Community Nonprofits & Small Businesses. Designs published in San Francisco Magazine, Computex, Engadget, Fast Company, Gizmodo, T3, Huffington Post, Surface, Frame, ELLE Maison, Moco Loco, Design Milk, Minimalissimo, 7x7, SF Weekly A SF native with a multi-disciplinary design & art background of 20+ years, with a decade focused on creative direction, visual brand, & marketing through a creative lens. I've also worked in New York and Chicago in product design, visual communications, & business. Pushing boundaries, exploring possibilities, & solving problems is what I love. I'm also passionate about newfound ideas grounded in research, science, technology, arts & human experiences. www.IDStrength.com ## Work Experience ### Creative Direction | Design | Brand & Visual Marketing @ Industrial Strength (IDStrength) Jan 2005 – Present | SF Merging creative vision and brand experiences with a love of art direction, digital storytelling, and marketing. My creative design practice encompassing work experience from big corporations to agile start-ups. Fueled with a holistic approach, I help clients develop compelling stories and build impactful brand experiences through business strategy & visual marketing. Always keeping a pulse on emerging trends and technology. My conceptual work at times serves as a catalyst for companies looking beyond the status quo. Background experience in industrial/product design to visual communication & business development. www.IDStrength.com Experience | Leadership, Team/Project Management, Creative Direction, Business Development, Strategy & Growth, Visual Communications, Campaigns, Marketing, Brand Identity, Digital Design, Product Design Notable clients + projects | APEC San Francisco 2023, Samsung Design America, LG, Hewlett Packard Voodoo, Intel, Gateway, CamelBak, Williams-Sonoma, Nvidia, Motorola. ### Creative Direction, Brand Strategy, Visual Web, Interior Design @ La Petite Jan 2016 – Jan 2023 Comprehensive new business development from inception to launch. Oversaw complete branding, messaging, visual aesthetic, digital marketing, social media, public relations, & interior design in collaboration with founding partners. Ongoing brand management of web, design marketing for new updates of products & services. Beauty Boutique | www.lapetitenailshop.com * Best Salon | San Francisco Magazine June 2022 * Top 6 Salons | San Francisco Magazine December 2000 * Best of SF | San Francisco Magazine July Issue 2018 * Appointment-Only Salons | Nail Pro Magazine Jan 2019 * 1st ever CBD Salon in San Francisco | SF Weekly : Evergreen May 2018 * Curated Cannabis Guide for Bay Area | 7x7 2018 + 2019 * Best Spa + Beauty | 7x7 2017 ### Creative Director, Visual/Product Design Partner @ Young Stellar Object Jan 2014 – Jan 2019 | San Francisco Ca Worked on conceptualizing a creative brand, aesthetics, & products for a young company focused on design objects, home decor, & lifestyle products * Anchorage Museum Store in Alaska is a stockist for A Glacier Adrift concept soap * A Glacier Adrift campaign is proud to be part sponsored by Safari LTD for environmental change * Part of proceeds is donated to environmental charity - 1% for the Planet Press Publication * March 2015 | Maison Marie-Claire magazine * January 2015 | GG magazine * June 2014 | Design Milk * June 2014 | MocoLoco ### Sr. Designer / Creative Lead @ Nvidia Inc. Jan 2008 – Jan 2010 | Santa Clara, CA Creative design & system's engineering of Nvidia's top of the line graphic cards (GPU's) Helped lead and develop company design language, identity, products lines, new hardware concepts (ION PC +3D Vision Glasses) collaborating with various departments - mechanical/thermal engineering team, marketing department, C-suite team. * June 2009 | Computex : Best Choice Overseas Enterprise - Nvidia ION PC * June 2009 | Engadget - Nvidia ION PC * March 2010 | Engadget - Nvidia Fermi GPU * July 2010 | Tom's Hardware - Nvidia GeForce GTX 460 ### Product Design - Contract @ Williams-Sonoma, Inc. - Pottery Barn Jan 2005 – Jan 2008 | San Francisco, California Design, production, technical specifications for home furniture lines ### Industrial Design - Contract @ Astro Studios Jan 2006 – Jan 2007 | San Francisco, California Research, ideation, concepts, design, and presentations for global brand companies. Notable client projects with INTEL, HP, & CAMELBAK * June 2008 | Engadget - HP Voodoo Omen * April 2007 | Engadget - Intel UMPC ### Industrial Design - Contract @ Samsung Electronics America Jan 2006 – Jan 2006 | San Francisco, California Worked on concepts and design of their future line of home audio DVR equipment ### Industrial Design - Contract @ Nova Design Co Jan 2005 – Jan 2005 | Taipei City, Taiwan Notable client project with GATEWAY (dual monitor design concepts) ### Sr. Industrial Design Engineer @ Motorola Inc. CXD Jan 2004 – Jan 2005 | Chicago, IL Worked on designs of GSM & 3G mobile phone devices (bar & clam shell form factors) in Chicago's Consumer eXperience Design (CXD) department. ### Industrial Designer @ INNO DESIGN Jan 2000 – Jan 2004 | Palo Alto, CA Notable client projects with SAMSUNG & LG ELECTRONICS A wide range of design products: Mobile Phone/concepts (flip, rotating, swiveling, camera, keyboard), Audio/Video devices (mp3 players, wearables, TVs) Home Appliances (refrigerators) * Dec 2004 | T3 Magazine - iRiver IMP-1100 * Sept 2004 | Engadget - iRiver IMP-1100 * 2004 | IT Korea Journal - Samsung SCH-E140 EV-DO ## Education ### Bachelor of Fine Arts - BFA California College of the Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/industrialstrength --- Source: https://flows.cv/williamlee2 JSON Resume: https://flows.cv/williamlee2/resume.json Last updated: 2026-04-08