# William Newton > Principal Product Architect at Amplitude Location: San Francisco, California, United States Profile: https://flows.cv/williamnewton I craft enjoyable digital experiences. I work on products that improve the lives of millions, and maybe someday billions. I am a strong design generalist (end-to-end) with 10+ years of experience bringing products from ideas to customers. ## Work Experience ### Principal Product Architect @ Amplitude Jan 2024 – Present | San Francisco, California, United States Working across teams and altitudes to connect the dots as we build out the world's most complete and integrated platform for digital experiences. ### Principal Product Designer @ Amplitude Jan 2022 – Jan 2024 | San Francisco, California, United States Leading design for the Analytics Pillar, helping empower teams across the world with self-serve digital analytics. Reach out for opportunities at Amplitude, or to share product feedback πŸ’™πŸ“Š ### Lead Product Designer @ Amplitude Jan 2020 – Jan 2022 | San Francisco, California, United States ### Product Designer @ Gusto Jan 2016 – Jan 2020 Gusto is the best cloud-based payroll and HR software system you can buy for small business (and a whole lot more). Within Gusto I had the privilege of working with several different product teams to ship dozens of features and an entire new product line across the business. Within the product, I worked on building out features for larger companies that enabled us to launch product tiers, was the primary designer for our Trust & Safety team and supporting the CX team, and was the solo designer founder for a new business area within Gusto, facilitating our small-but-mighty team's growth from 3 to 30+ employees. For the design team I helped develop our process for design critiques, start our "design publicity" effort to streamline how we talked about our work to enable hiring, and initiated our retrospective process to help the design team continue to work as well as possible together. ### Product Designer @ Crossfader Jan 2013 – Jan 2016 | San Francisco, CA Focused on end-to-end mobile and web product design β€” making the world of DJing simpler, more fun, and more awesome. At Crossfader I took rough ideas and mold them into prototypes, then refined visual designs and worked closely with engineers through the building and QA processes. Also I ran sprint planning and scrum meetings, and keep lines of communication open / team priorities up-to-date. ### Product Designer @ Feathr Jan 2012 – Jan 2013 | Gainesville, Florida Sole designer, primarily focused on user-experience, interface, and interaction design. In true startup fashion I also contributed to business strategy, community management, brand and marketing design. ### Director of Design @ Gainesville Fashion Week Jan 2011 – Jan 2012 Designed branding for Gainesville Fashion Week 2012 and responsible for all designed marketing, web, and promotional materials. ### Broadcasting Department Intern @ Newseum Jan 2011 – Jan 2011 Video Production, Graphic Design, Online Content Development, Social Media Strategy ### Web Design Intern @ 352 Media Group Jan 2010 – Jan 2010 | Gainesville, Florida Area Built templates for charity websites, polished html & css coding skills, had weekly group creative critiques with professionals–a great learning experience. ## Education ### BFA in Graphic Design University of Florida ## Contact & Social - LinkedIn: https://linkedin.com/in/williamnewton - Portfolio: https://willnewton.dev --- Source: https://flows.cv/williamnewton JSON Resume: https://flows.cv/williamnewton/resume.json Last updated: 2026-04-13