# William Rubenstein

> Staff Product Designer, Games at Netflix

Location: San Jose, California, United States
Profile: https://flows.cv/williamrubenstein

I design, innovate, and collaborate with awesome people to create meaningful and unique experiences. My passions are designing tools to enable creative delight, emerging technologies, and spatial interfaces.

## Work Experience
### Staff Product Designer, Games @ Netflix
Jan 2023 – Present | Los Gatos, California, United States

### Product Design Lead, Partner Enterprise Platform - Games Lifecycle @ Netflix
Jan 2022 – Jan 2023 | Los Gatos, California, United States

### Product Design Lead, Interactive @ Netflix
Jan 2019 – Jan 2022 | Los Gatos, California
Led design for Netflix Interactive tooling, primarily the Branch Manager used to create interactive titles.

### AR Product Designer @ Facebook
Jan 2018 – Jan 2019 | Menlo Park, California
Worked on augmented reality concepts as part of the SparkAR platform, including contributing to new concepts, SparkAR's Studio tool, and Instagram shopping.

### Interaction Design Architect @ Immersion Corporation
Jan 2013 – Jan 2018 | San Jose, CA
Principal designer for all haptic enablement toolchains, showcasing design capability and best practices in Unreal Engine 4, Unity, and audio/video editing pipelines.

Design lead on haptic trigger project, launched in the Sony Playstation 5's DualSense controller.

Led user experience of virtual reality demos at major events in both Unity and Unreal.

Over 20 granted or pending patents for haptic devices, components, and experiences.

Architected design via flowcharts, wireframes, and mockups and built all final UI assets of multiple 
mobile applications available on the Google Play Store.

Created haptic effects shipped in mobile and wearable devices from major OEMs including Samsung, LG, and Huawei.

Invented new hardware concepts and designed the creative workflow for next generation haptic gaming peripherals, using Unity 3D and C# to prototype concepts.

Expert at best practice design and implementation of haptic effects across all verticals including virtual and augmented reality, social, automotive, mobile, and wearables.

Led formation of regular design reviews to enhance the cooperation and iteration of design team.

Developed iconography and motion comps for use in software applications and video media, 
enhancing brand identity for haptically enabled video.

### Designer & Consultant @ Self
Jan 2000 – Jan 2011
Consulted across a variety of businesses to establish web presence and digital branding.

Prototyped iterative interaction flows for digital interactive content per client needs.

Created bespoke graphic identity and web presence for recurring clients, serving the needs of local organizations.

### Designer & Co-founder @ Exodian Inc.
Jan 2005 – Jan 2009
Championed vision of startup from gaming focused social platform into mobile gaming studio.

Led team to develop concepts, graphical assets, and interfaces.

Spearheaded rapid UX prototyping to test game concepts.

Co-founded startup and led design vision to create a social platform dedicated to gamers, enabling delightful multiplayer moments.


## Education
### Master of Fine Arts (MFA) in Design
California College of the Arts

### Bachelor of Arts in Film
Fairleigh Dickinson University-Florham Campus


## Contact & Social
- LinkedIn: https://linkedin.com/in/wrihn
- Portfolio: https://www.rubenstein.design
- Portfolio: https://medium.com/@wrihn

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Source: https://flows.cv/williamrubenstein
JSON Resume: https://flows.cv/williamrubenstein/resume.json
Last updated: 2026-04-13