# William Sayer > Customer Enablement Lead @ Bolt.New Location: San Francisco, California, United States Profile: https://flows.cv/williamsayer Product-driven UX designer and front-end developer with a track record of creating and scaling products in fast-moving startups and small teams. I combine strong communication skills with deep technical expertise to design, build, and teach tools that help users succeed. From presenting to C-suites of global brands to guiding onboarding and adoption for hundreds of thousands of users, I thrive where creativity, technology, and adaptability meet. After graduating from the University of Sydney (top 25 globally) with a Distinction in Design Computing, I returned to tutor Interaction Design before joining 345 Global as a UX Designer & Product Specialist. I was soon promoted to UX Lead, where I designed enterprise-grade MR tools for AB-InBev, Coca-Cola, and P&G. I not only led UX design but also presented solutions to C-suite executives and trained client teams — ensuring adoption and long-term success across global operations. I went on to found Big Meal Share, a peer-to-peer meal-sharing marketplace, leading end-to-end design, product strategy, and user onboarding over 12 months. Today, I’m Design Lead and front-end developer at PianoVision, where I’ve led a complete redesign and front-end rebuild of the world’s leading MR piano education app. My work has reached hundreds of thousands of users, paired with education strategies that help them get the most from the product. Recognised by Meta as one of the most impressive uses of their MR technology, PianoVision blends cutting-edge design with real-world learning outcomes. ## Work Experience ### Customer Enablement Lead @ bolt.new Jan 2025 – Present | San Francisco, California, United States Taking initiative through content creation, workshops and tools, to help our customers love their experience with the most capable vibe coding platform. ### UX & UI Design Lead @ PianoVision Jan 2023 – Jan 2025 | San Francisco Bay Area PianoVision is the industry leading VR Piano learning experience. Featured at Meta’s Quest 3 launch keynote and quickly rising to the second highest selling VR app on the quest store. I worked side by side with the lead developer, together we reimagined core features, created a design system, build the website and revamped the app’s interface. Now post-launch, we’re gathering feedback and iterating to improve key metrics centered around helping each piano player improve a variety of skills. ### Founder @ Big Meal Share Jan 2022 – Jan 2023 | San Francisco, California, United States Big Meal Share is an online tool to help family, friends & neighbors cook meals in larger quantities so they can share more meals together. It's founded on the belief that by sharing food in better ways we can address issues such as food wastage, the rising cost of living, a sense of lacking time & community, and single-use food packaging. It's currently under development and is undergoing beta testing in San Francisco. ### Freelance Web Design & Developer @ Unknown Jan 2021 – Jan 2022 Designed and developed the E-commerce website for AdventureMate.com significantly increasing sales by implementing a better UX, A/B testing, and a variety of sales and marketing techniques. ### Product Manager @ 345 Global Jan 2021 – Jan 2021 | St Louis, Missouri, United States With 345, I was asked to move to the USA to help a major client set up their technology lab and integrate our software into their company. This was an incredible experience, working between a growing startup and multi-billion dollar FMCG Company. I trained a number of their employees on how to optimize our full technology suite, simultaneously prompting important user feedback and articulating back to the development team. I was called upon (on multiple occasions) to demonstrate our software to their company’s executive suite in a highly professional manner. ### User Experience Lead @ 345 Global Jan 2020 – Jan 2021 | Sydney, Australia As User Experience Lead I played a crucial role designing the user flow and interface for a variety of products in 345’s tech suite (aiming to revolutionize product & marketing placement in supermarkets through mixed reality). Alongside the creative director, I created multiple fully functioning prototypes for B2B web, mobile and VR products and communicated them with developers. During this time I gained valuable industry experience and refined my full range of prototyping skills; from early design thinking processes to pixel-perfect prototypes in Sketch, Figma, and Adobe XD. I also played a major role in designing and establishing a company-wide design system. ### Business Owner @ Technotastic Jan 2015 – Jan 2019 | Sydney, Australia During university I taught after-school science and programming classes to primary school students for a tutoring business called Technotastic. After about a year, the founder moved overseas and offered for me to continue to run the business. Over the next three years I continued to operate and grow Technotastic, managing multiple employees and teaching hundreds of kids each year. During this time I learnt and developed a wide variety of first hand skills required to run a small business. Most notably of these were; responsible student and employee management, lesson planning and communication, content creation, branding, business administration and accounting, to name a few. ### Academic Tutor @ University of Sydney Jan 2018 – Jan 2018 | Sydney, Australia After graduating with a Distinction average and a positive working relationship with my seniors, I was asked to come back as a tutor to help teach the teach second-year “Interaction design” course. In this subject the students were asked to design and prototype an app idea based on a future with autonomous vehicles. We started by building on their design thinking experience, with personas and affinity diagrams. We moved onto low fidelity prototypes and user testing once each group’s concept had been thought through. After user feedback over multiple iterations the students developed a high fidelity working prototype which they presented alongside a explainer website. This was an incredibly rewarding process; not only did I fine-tune my own design practice in the process but learnt how to act as a leader in the group of 16 students which I was responsible for, in a professional and supporting manner. ### Website Manager @ Pacific Sailing School Jan 2018 – Jan 2018 | Sydney, Australia In order to attract more clients, I was asked to improve the Wordpress website for the Sydney Pacific Sailing School. Over the course of a few months I implemented a variety of design and technical skills to make the reservation and booking process on their website into a smoother experience. During this time I learnt to articulate and justify my design process to the wider team, A/B test different ideas and use data to validate different design decisions to optimise customer conversion rates. ### Expedition Organiser and Athlete @ Will Climb Everest Jan 2017 – Jan 2018 | Sydney, Australia With the life-long dream to climb the world's highest mountain, I co-ordinated an expedition to summit Mt Everest. To raise money for the climb I contacted dozens of companies and raised media attention, successfully attracting sponsorship (as the youngest Australian) for a summit attempt in 2014. Unfortunately there was a tragic avalanche and we had to abort the climb. Four years later, with more support and experience I returned for another summit attempt which proved successful. After many months of acclimatizing and climbing, and with the help of Ang Dawa Sherpa, we successfully submitted the world’s highest mountain in May 2018. As a result of two fundraising pushes, and thanks to friends, family and generous supporters we raised over $16,000 for the Australian Himalayan Foundation, helping with healthcare and education in much needed parts of Nepal. Aside from the physical aspect, this experience taught me several things; Most notably that to achieve any big goal it should be broken down into smaller more achievable steps, this coupled with a disciplined approach and perseverance is what can transform dreams into reality. ### Entertainer @ StarDust Kids Parties & Events Jan 2016 – Jan 2018 | Sydney, Australia Just a fun weekend job to develop and share my superhero skillset at kid’s birthday parties. ### Tennis Coach @ USYD Sports Centre Jan 2013 – Jan 2013 | USYD Aquatic Centre During my first year of University I worked at the USYD Sports Centre as a tennis coach. I taught a wide variety of students; from private lessons to small groups of high school students and larger groups of children for holiday camps. Under the guidance of John Curzon, I developed an ability to determine what needed to be improved in the students game and modify lessons based on their weaknesses. I further developed my skills in dealing with a variety of personalities, would consistently practice patience and could be relayed upon to articulate what needed improvement to the student or their parents. ### Banquet Waiter @ Stedmans Hospitality | Events, Corporate & Concierge Jan 2009 – Jan 2013 | Sydney, New South Wales, Australia I gained experience as a high-end waiter at events such as weddings, music awards, business events, and private boxes at sporting events. I learned how to present myself professionally, put the customers' needs first, and take the initiative when things don’t go to plan. ## Education ### Bachelor’s Degree in Design Computing University of Sydney ### Bachelor of Engineering (BE) in Aeronautical University of Sydney ### High School in Extention 2 maths, Physics, Chemistry, English and Art Sydney Grammar School ## Contact & Social - LinkedIn: https://linkedin.com/in/williamsayer - Website: https://willsayer.com --- Source: https://flows.cv/williamsayer JSON Resume: https://flows.cv/williamsayer/resume.json Last updated: 2026-04-05