Directed brand transformation and executed the creative vision during a pivotal rebrand and growth acceleration phase for a global CEO scaling and mentorship organization. Orchestrated multimedia strategy, executive positioning, live event production, and authority-driven content across organic channels, paid media marketplaces, and strategic partnerships to drive 13% membership growth, 30% increased ticket sales, and a projected $300M+ revenue growth.

• Creative directed and produced the flagship Pinn Spotlight Series, traveling on-location to capture cinematic testimonial films featuring 7–9 figure CEOs; content anchored PGN’s early 2026 rebrand and premiered at a membership-wide event in San Diego to executive acclaim.

• Elevated brand authority for PGN and its CEO’s personal brand through premium multimedia strategies and executions across high-traffic marketing collateral, podcast media, and PR/media relations strategies.

• Supervised, directed, and developed multimedia producers, social media managers, photographers, and marketing braintrust by implementing structured creative cadences, design training, systems modernization, AI adoption, and quality standard improvements during a high-stakes expansion phase.

Founded and incubated HRZN SHFT Studios as a creative innovation lab and strategic agency dedicated to empowering future-forward brands through Design, Multimedia Production, and Strategic Marketing. Successfully secured over $50K in retainer contracts, solidifying the studio as a go-to partner for impact-driven creative work across e-commerce, entertainment, government, influencer, nonprofit, and tech sectors.

• Directed creative strategy for State Voices’ Annual Convenings (Our Voices! Our Power, 2023 & Democracy Realized!, 2024) and 2022 Post-Election Report while leading cross-functional teams to produce branded content across video, animation, merchandise, print, and live event media.

• Supported branding, media production, and marketing campaigns for storytelling-based productions at Netflix, BRIC TV (The Show About the Show, 2017-), and Cogent World (Corona Beer). The latest was leading audio production and supporting design for the Lasagna Ganja Podcast (2024) featuring entrepreneur and rapper Xzibit.

• Created the brand identity while directing campaign strategy and social engagement for Devin Barrington-Ward’s 2024 run for Atlanta City Council, increasing voter engagement by 110% by utilizing persuasion tactics and user-generated content (UGC) to appeal across age, class, and racial demographics.

• Developed the National Black Harm Reduction Network's 2025 rebrand and digital media strategy, boosting donor engagement by 90%.

Served as Design Leadership, Marketing Strategist, and Creative Direction for advertising and promotional media focused in the political/election sector. Primary work products focused on motion graphics and video production for broadcast and streaming platforms, while multimedia content was developed for web, mobile, and interactive experiences.

• Collaborated closely with executive leadership, client teams, and designers to set strategy and launch national campaigns for state senators, advocacy groups + cause-based organizations, as well as on-cycle legislative initiatives – Build Back Better, American Rescue Plan, Climate Change, etc.

• Produced digital campaigns for clients including Planned Parenthood and SEIU, alongside Chuck Schumer’s 2022 Senate re-election campaign and ultimate win.

• Crafted multimedia campaigns for YES! on 31: Protect California Kids, integrating real-life testimonials and expert-backed data to educate and inspire California voters. Designed and produced cinematic social media content that drove voter turnout and legislative support for the successful passage of the initiative.

• Produced Promote the Vote 2022: Yes on Prop 2’s targeted digital campaign, which included 11 unique videos tailored to diverse constituencies. Leveraged data-driven research and analytics to drive engagement, resulting in 97 million completed video views over 8 weeks and a decisive 60% voter approval of Michigan’s Prop 2.

• Supported national and congressional ballot initiatives such as Yes for Massachusetts Drivers through B2B and influencer marketing strategies, reaching audiences across key demographics.

Created thousands of multimedia video ads for targeted audiences within diverse voter groups, generating 124M impressions and 67M views in a high-stakes election cycle.

Subcontracted to provide Creative Direction, Multimedia Production, and Strategic Marketing for the US Department of Veterans Affairs’ Office of Information and Technology. Key responsibilities included creating motion graphics, video production, and digital marketing materials, while overseeing on-location shoots and capturing content featuring C-suite and Congressional members for internal and external communications.

• Led strategic marketing and communications initiatives, strengthening internal messaging and brand reputation.

• Produced the “It Starts With Us” executive video series highlighting VA leadership and reinforcing service culture.

• Directed and animated “A Veteran’s Data Journey” to simplify data privacy messaging for government audiences, aligning creative with federal standards.

Provided surge support in Motion Graphics and Video production for a major, international financial agency and institution of the United Nations.

• Partnered with producers, animation directors, and project managers to produce high quality multimedia content. Executed multiple, instructional motion graphics videos and consulted on infographics, all produced for international, government, and business-driven audiences.

• Directed global policy explainers and infographic animations for business and government audiences.

• Partnered with senior IMF executives to craft high-stakes messaging visuals under intense production timelines.