# Willow Hong

> Senior Product Designer at Meta • ex-Alibaba

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/willow

## Work Experience
### Senior Product Designer, Ads Outcome @ Meta
Jan 2023 – Present | Menlo Park, California
• Applied Insights: led design initiatives to shape end-to-end, 0→1 experiences that deliver actionable insights to advertisers across their journey, enabling more effective and efficient ad performance outcomes.

• Experimentation Platform: enhance and innovate A/B testing and analytics tools, empowering advertisers to make data-driven decisions and optimize campaign performance.

### Product Designer, Ads Measurement @ Meta
Jan 2021 – Jan 2023 | Menlo Park, California
Designing for Meta Ads Manager, enhancing and innovating Experimentation and Analytics tooling to drive ad performance.

### UX Designer II, Central Platform @ Alibaba Group
Jan 2020 – Jan 2021 | San Mateo, California
· Design lead for Voyager, a web-based toB platform providing DevOps services for product globalization. Created the IA and design system for 12 sub-platforms, and managed 1 contractor to deliver key flows within 2.5 weeks to meet short timeline.

· Design lead of the multilingual e-commerce content quality improvement initiative across AliExpress and Alibaba.com:
- Shipped and iterated the end-to-end experiences of 8 internal web products for content internationalization and localization.
- Collaborated with 8 language innovation and product globalization teams consist
of PMs, designers, content strategists and engineers located in 4 time zones.
- Established a unified standard framework for measuring content quality across
products and proposed 3 SOPs and tool use plans to advance internal workflows.

### UX Designer, Alipay @ Alibaba Group
Jan 2018 – Jan 2020 | San Mateo, California
· Designed the O2O campaign and payment experience for Alipay’s merchant promotion program in Las Vegas. Conducted site and user research that influenced business strategies. The city’s daily ATV was increased by 117% during the event.

· Managed 2 visual designers to launch 300+ marketing campaigns for Alipay and Taobao in USA and Canada.

· Designed store locater tools and other features for the Alipay mobile app to enhance customer’s O2O mobile payment experiences.

### UX Designer @ UPMC
Jan 2017 – Jan 2018 | Greater Pittsburgh Area
·Transformed the existing pain visualization website into a mobile pain tracking tool after identifying stakeholder’s pain points through user research.

·Designed features that aim to bridge the patient-provider communication gap.
（CMU program collaboration）

### Intern UX Designer @ Lazada
Jan 2017 – Jan 2017 | San Mateo, California
· Designed the entire product management section for the Seller Center mobile site of
Lazada, the largest e-commerce platform in Southeast Asia.

· Presented design concepts using hand sketches, user flows, wireframes, low and high
fidelity prototypes & UI design system.

### Design Co-director @ CMU Summit on US-China Innovation and Entrepreneurship
Jan 2017 – Jan 2017 | Greater Pittsburgh Area
· Worked closely with 6 panel directors and 3 departmental heads to prepare for the 3-day
summit.

· Led a team of 18 designers on a wide range of creative projects, which include the overall rebranding, marketing collateral, invitation package, etc.

### Intern Architect @ Kengo Kuma and Associates
Jan 2015 – Jan 2015 | Tokyo, Japan
· Assigned in a 4-person team for the Kyoto Municipal Museum of Art Redevelopment Competition Project; received recommendation from mentor upon internship completion.

· Rapidly produced diagrams, drawings, renderings and physical models for each design option and the final presentation board.

### Intern Architect @ TEN Arquitectos
Jan 2014 – Jan 2014 | Greater New York City Area
· Participated in the design development of East River Plaza Project in Manhattan, in particular, articulated the spatial condition of the sky-bridge system and the rooftop landscape through complex modeling.

· Worked on several Manhattan townhouse projects of various design stages; designed a bleacher-style social space, produced construction drawings and prepared documents for the clients.

### Lead Visual Designer @ Ivy China Forum 2014
Jan 2014 – Jan 2014 | Beijing City, China
· Established integrative design strategies and created visual materials to serve for 20 guest speakers and 400 audiences.

· Coordinated with web developers to build the forum website.

### Intern Architect @ China architecture design & research group
Jan 2013 – Jan 2013 | Beijing City, China
· Executed an intensive analysis of the historical and social conditions of the Longfusi Area in Beijing.

· Delivered schematic massing and facade options for the Longfusi Area Master Plan Proposal.

### Intern Architect @ WSP Architectural Design Consulting Co. Ltd
Jan 2012 – Jan 2012 | Beijing City, China
· Developed schematic diagrams for Chinese University of Hong Kong (Shen Zhen) Campus Master Plan Competition Entry Proposal.

· Supervised Xiuning Pavilion construction under the Xiuning Primary School Project in Anhui Province; built the pavilion in collaboration with local construction team.


## Education
### Master's degree in Major in Interaction Design
Carnegie Mellon University

### Bachelor’s Degree in Major in Architecture, Minor in Business
Cornell University


## Contact & Social
- LinkedIn: https://linkedin.com/in/willowhong

---
Source: https://flows.cv/willow
JSON Resume: https://flows.cv/willow/resume.json
Last updated: 2026-03-25