Leading the implementation of a design system for the Google Payments line of products, including Google Wallet, Google Pay (GPay), Payment Platforms, and Payments API.

Established an inheritance model across products that adopt Google Material tokens and components.

Wrote transition documentation and guidelines that enabled a 2-3 week adoption of the design system.

Designed UI mockups, templates, and demos using the design system that provided implementation and usage guidance.

Leveraged internal toolchains to sync tokens and code fragments between Figma and various code-bases.

Leading all things design across product, marketing, and brand.

Responsible for researching and designing all product features and experiences across consumer facing iOS and Android apps, internal tools, and B2B web apps.

Established a mobile app design system for iOS (SwiftUI) and Android (Material 3) for a global customer-base, focusing on accessibility, localization, and quicker feature development.

Designed a new analytics dashboard for retailers to gain tourist insights and marketing tools for reaching tourists through the mobile apps.

Design and build landing pages, blogs, and web templates using Framer in collaboration with Growth Marketing.

Print and digital creatives for marketing campaigns across multiple channels and experiences.

Collaborated with founders to shape product and brand vision and strategy.

Developed and implemented the design strategy for a comprehensive design system across iOS, Android, and web that reduced design and development time by 20%.

Collaborated with the Head of Engineering on design system architecture and implementation strategy.

Partnered with Product Designers to refine UI specs and design guidelines for engineer handoff.

Art directed three rebranding initiatives to align the product with market demands and enhance brand positioning.

Contributed motion design work and assets for UI production.

Lead designer for a 0-1 SaaS platform enabling clothing retailers to offer subscription services.

Led the design strategy and execution of a multi-brand design system for our B2B2C mobile and web apps.

Collaborated closely with Product, Brand, and Engineering teams to establish a design system governance model.

Designed and implemented search, personalization, wishlist, and purchasing features across iOS, Android, and web, resulting in improved retention and conversion rates.