# Will Smith > Design Systems at PlayStation Location: Sunnyvale, California, United States Profile: https://flows.cv/willsmith1 I'm a Product and Visual Designer focused on mobile app experiences for consumer products and architecting Design Systems. Currently, designing for the PlayStation Design System at Sony Interactive Entertainment. Previously, I lead the production design for Google Payments Design Systems. I've also spent time as a founding or senior IC designer at startups across FinTech, Social Media, SaaS, travel, and eCommerce leading design strategy, creating and prototyping interactive user experiences, and developing scalable Design Systems. ## Work Experience ### Senior UX Designer @ Sony Interactive Entertainment Jan 2025 – Present | San Mateo, California, United States ### Product Designer, Design Systems @ Purple Rock Scissors • A Strategic Creative Agency Jan 2024 – Jan 2025 | Sunnyvale, California, United States Leading the implementation of a design system for the Google Payments line of products, including Google Wallet, Google Pay (GPay), Payment Platforms, and Payments API. Established an inheritance model across products that adopt Google Material tokens and components. Wrote transition documentation and guidelines that enabled a 2-3 week adoption of the design system. Designed UI mockups, templates, and demos using the design system that provided implementation and usage guidance. Leveraged internal toolchains to sync tokens and code fragments between Figma and various code-bases. ### Senior Product Designer @ Pie Systems Jan 2022 – Jan 2024 | Sunnyvale, California, United States Leading all things design across product, marketing, and brand. Responsible for researching and designing all product features and experiences across consumer facing iOS and Android apps, internal tools, and B2B web apps. Established a mobile app design system for iOS (SwiftUI) and Android (Material 3) for a global customer-base, focusing on accessibility, localization, and quicker feature development. Designed a new analytics dashboard for retailers to gain tourist insights and marketing tools for reaching tourists through the mobile apps. Design and build landing pages, blogs, and web templates using Framer in collaboration with Growth Marketing. Print and digital creatives for marketing campaigns across multiple channels and experiences. Collaborated with founders to shape product and brand vision and strategy. ### Senior Product Designer, Design Systems @ Airtime Jan 2019 – Jan 2021 | Palo Alto, California Developed and implemented the design strategy for a comprehensive design system across iOS, Android, and web that reduced design and development time by 20%. Collaborated with the Head of Engineering on design system architecture and implementation strategy. Partnered with Product Designers to refine UI specs and design guidelines for engineer handoff. Art directed three rebranding initiatives to align the product with market demands and enhance brand positioning. Contributed motion design work and assets for UI production. ### Senior UI Designer @ CaaStle Jan 2017 – Jan 2019 | Mountain View, California Lead designer for a 0-1 SaaS platform enabling clothing retailers to offer subscription services. Led the design strategy and execution of a multi-brand design system for our B2B2C mobile and web apps. Collaborated closely with Product, Brand, and Engineering teams to establish a design system governance model. Designed and implemented search, personalization, wishlist, and purchasing features across iOS, Android, and web, resulting in improved retention and conversion rates. ### Product + Visual Designer @ Self Employed Jan 2015 – Jan 2017 | Las Vegas, Nevada Area Served as a design retainer and partner for early stage start-up founders and small business entrepreneurs Multidisciplinary design work from product design and UI to brand identity and marketing ### UI/UX Designer @ Maverick Helicopters Jan 2016 – Jan 2017 | Las Vegas, Nevada Area Spearheaded redesign efforts for Maverick's tourism-based marketing websites, resulting in increased conversion rates and bookings across all aerial tour packages. Created digital and print marketing materials for on-site tourism information and third-party platforms such as Trip Advisor, Facebook, and Instagram, enhancing brand awareness and providing valuable insights into tour packages. Led digital art direction and visual/interaction design, ensuring consistency and excellence in design across all digital touchpoints. ### UI/UX Designer @ Zappos Family of Companies Jan 2010 – Jan 2015 | Las Vegas, Nevada Area Designed and launched 0-1 web and app products driving growth in the personalized shopping vertical. Led the design and development of the first Zappos Couture mobile app, testing market fit and refreshing the web UI to align with branding. Developed creative marketing assets for prestigious events like New York Fashion Week, resulting in increased brand awareness. Led a strategic redesign of the checkout experience, resulting in improved conversion, acquisition, and retention metrics. Designed the interface and experience for internal dashboard tools, facilitating monitoring of server health and website analytics. ## Education ### Associate's Degree in Design and Visual Communications, General College of Southern Nevada ## Contact & Social - LinkedIn: https://linkedin.com/in/inriverie - Portfolio: https://www.inriverie.com --- Source: https://flows.cv/willsmith1 JSON Resume: https://flows.cv/willsmith1/resume.json Last updated: 2026-04-13