# Will Springer > Senior Product Designer Location: Oakland, California, United States Profile: https://flows.cv/willspringer As a designer, my passion lies in crafting products that truly make a difference in people's lives. I am constantly seeking new opportunities to create positive user experiences that leave a lasting impact. I thrive on challenges that push me to reach new heights, and I'm always searching for innovative ways to collaborate with my team to produce exceptional results. In my free time, you can find me exploring the Oakland hills on my bike, hitting the ice for some hockey, or experimenting with new recipes from Bon Appetit. These hobbies keep me grounded and energized, allowing me to approach my work with renewed creativity and enthusiasm. ## Work Experience ### Product Designer @ Credit Karma Jan 2022 – Present | Oakland, California, United States ### Senior Product Designer @ Intuit Jan 2022 – Present ### Senior Interaction Designer (Ignite) @ Salesforce Jan 2018 – Jan 2022 | San Francisco Bay Area ### User Experience Designer @ Salesforce Jan 2017 – Jan 2022 | San Francisco Bay Area Salesforce Experience Design is a group of passionate designers who build transformational products and experiences by turning human insights into business impact at Salesforce scale. Playing an integral part in Cloud Services, we partner alongside Service, Sales, Marketing, IT, and Human Capital Management Lines of Business across all industry verticals to help customers unleash the full power of Salesforce through a design-centric approach delivering useful, usable and desirable experiences. Responsibilities: Define and create UX concepts based on an understanding of the business requirements and end-user needs through up-front, end-user research. Prepare and facilitate a variety of Experience Design activities for client-facing workshops, audits, and customer/stakeholder interviews. Create a clear strategy from insight to action to effectively produce a variety of outputs such as personas, journey maps, user flows, information architecture, prototypes, and wireframes as it pertains to business requirements and end-user needs and validate through user testing. Communicate research findings, conceptual ideas, detailed design, and design rationale effectively both verbally and visually. Build and maintain strong working relationships with colleagues, clients, and key stakeholders. Respond positively and calmly to shifting priorities, demands, and timeline. Participate as a contributor and at times a leader with an interdisciplinary team that includes other designers, business analysts, technical and functional architects, and software developers. Collaborate effectively with remote team members. Represent Salesforce’s vision and values by ensuring all Salesforce certifications and coursework is met, as it pertains to the Experience Design group requirements. ### Interaction Designer @ Sequence Jan 2016 – Jan 2017 | San Francisco Bay Area As an Interaction Designer, I specialized in developing seamless solutions for ever-evolving landscapes, with a focus on humanizing technology. My team and I were passionate about crafting elegant user experiences that leveraged systems thinking and human-centered design to solve even the most complex challenges. In my role, I worked on projects spanning diverse industries, using my expertise to create "looks like/works like" prototypes that brought each project to life. Whether designing websites, apps, or combined digital and physical experiences, I always kept the end user at the forefront of my mind. Collaboration was key in my work, and I took pride in my ability to work closely with my teammates to transform insights into powerful stories and strategic designs that drove innovation across products, services, spaces, interactions, and experiences. Additionally, I possessed a strong skill set in creating complex graphics, animation, and live video content across a wide range of media, including smartphones, handheld electronic devices, and the web. ### Designer @ Westfield Labs Jan 2012 – Jan 2016 | San Francisco Bay Area At Westfield Labs, we solved challenges and shaped opportunities for global retailers striving to stay ahead in the rapidly evolving digital ecosystem. As a subsidiary of Westfield Corporation, our team was dedicated to enhancing digital and physical shopping experiences for retailers, brands, and venues, re-inventing commerce in the process. In my role, I collaborated with designers from diverse backgrounds, including industrial designers, mechanical engineers, and interaction designers, to develop holistic designs for our clients. I was responsible for graphic design across new and existing projects, ensuring a cohesive look and feel of the Westfield brand. I possessed a strong skill set in creating complex graphics, animation, and live video content across a wide range of media, including smartphones, handheld electronic devices, and the web. Additionally, I consulted with clients to understand their goals and explain research results, conducted usability testing, and created wireframes, storyboards, sitemaps, and screen flows. Developing personas and usage scenarios was another important aspect of my work, as was analyzing user feedback and activity to continuously enhance the user experience. I also assisted with content development and conducted competitor and customer analysis to identify areas for improvement. Overall, my work at Westfield Labs allowed me to make a meaningful impact on the future of commerce, leveraging my expertise to deliver innovative solutions that met the needs of clients and end-users alike. ### Visual Designer @ Freelance Jan 2011 – Jan 2013 | San Francisco Bay Area As a freelance visual designer, I worked with my clients to create illustrations, images, branding guides, mobile/web prototypes, and animations. By using the Adobe creative suite and other common design tools I was able to build layouts and sketches that bring my clients ideas to life. ## Education ### Bachelor's degree in Illustration Academy of Art University Jan 2007 – Jan 2012 ### Interaction Design in Web Page, Digital/Multimedia and Information Resources Design Cooper Professional Education Jan 2015 ### Visual Interface Design Cooper Professional Education Jan 2015 ### General Assembly ### Ceritfied Administrator in Consultant Trailhead by Salesforce ## Contact & Social - LinkedIn: https://linkedin.com/in/will-springer-b578335b - Portfolio: http://www.wgscreate.com/#web-design --- Source: https://flows.cv/willspringer JSON Resume: https://flows.cv/willspringer/resume.json Last updated: 2026-03-30