Partnering with AI agents to build scalable identity and permissions solutions adopted by AWS customers globally.

Building AI agents that automated cross-functional workflows, boosting efficiency and promoting usage.

Owned the vision and end-to-end experience for an internal GenAI platform, defining its long-term strategy, ecosystem, and integration model.

• Led UX vision and design for internal marketing consoles, empowering 1,500+ global stakeholders; partnered with senior leadership to drive adoption and innovation.

• Created foundational templates and guardrails for 600M+ global campaigns; established implementation standards for consistency and efficiency.

• Delivered and scaled Virtual Advisor, setting a new trajectory for merchant engagement and onboarding efficiency.

• Modernized the end-to-end inventory management experience and improved multi-platform self-service capabilities.

• Introduced a cohesive notification and support framework, reducing friction in merchant issue resolution.

• Oversaw the migration and continuous development of the Merchant Design System in collaboration with system engineering teams.

• Relaunched the Groupon Marketplace experience across web and mobile, modernizing the consumer journey and improving discoverability.

• Defined a forward-looking north star vision for the consumer experience and secured buy-in from senior leadership.

• Upgraded accessibility for third-party integrations in Things To Do, improving usability for diverse customer segments.

• Shaped the product roadmap by synthesizing user insights and competitive intelligence.

• Designed and shipped eight features for PwC’s internal platform serving 250K global employees, contributing to a sustained 5% monthly increase in active users.

• Led the design of the platform’s gamification strategy, defining engagement metrics and evaluating feature impact post-launch.

• Built and evolved the internal design system in partnership with UI and engineering teams, enabling faster and more consistent product development.

• Introduced foundational frameworks and forward-thinking workflow enhancements that strengthened team productivity and cross-functional alignment.

• Directed end-to-end design and testing of the EV dashboard interface alongside engineering teams, delivering a 45% boost in task speed and a 32% increase in user accuracy.

• Led the creation and launch of the marketing website, accelerating go-to-market impact and driving a 13% rise in quarterly sales.

• Guided long-term product strategy by conducting user research and co-developing a five-year design roadmap with PM partners.

• Refined vehicle form factors grounded in ergonomic studies and aerodynamic evaluations to improve comfort and efficiency.

• Reduced manufacturing costs by experimenting with alternative processes and materials through rapid prototyping.

• Delivered precise 3D CAD models and photorealistic, production-ready renderings to support downstream engineering and manufacturing processes.

• Redesigned the image browsing and editing experience across web and mobile, partnering with engineering to bring the updated features to production in 2018.

• Collaborated with PM and engineering to launch the in-app messaging feature, driving a 13% increase in monthly user retention.

• Improved interaction patterns and page transitions within the existing design framework to enhance usability and consistency.

• Led usability testing to validate design changes and ensure a smooth and user-centered app update.

• Worked with 2 designers and 1 developer to create a virtual environment controlled by users’ brainwaves via the brain-sensing device and HTC Vive.

• Responsible for user research and design specifications for VR.

• Built and iterated 3 functional prototypes to simulate the VR environment for user testing under time and budget constraints.

• Created over 20 multimedia materials for the MHCI+D program under the university branding guidelines.

• Worked with the web designer to update the MHCI+D program website.

• Designed and made the interactive signage for the program building.

Worked with cross-functional teams on making incremental improvements for the digital and physical user experience of existing products.

• Built 15 interface mockups and 4 prototypes of the oven control panel using Sketch and After Effects to evaluate the concepts with global design teams.

• Designed and prototyped conversational user interface with multidisciplinary teams on future Alexa enable appliances.

• Filed 7 design and utility patents on food preparation appliances.

• Offer Adobe CC software workshop/technical support for over 150 college students, specifically in Photoshop CC, Indesign CC, Premiere Pro, Lightroom CC, and Muse CC.

• Produced 100+ multimedia assets and refreshed major website components, significantly improving brand consistency and user clarity.

• Collaborated with over 12 departments to modernize marketing guidelines and strengthen communication alignment across campus.

• Provided visual direction for 25 high-profile university events, ensuring unified branding and audience engagement.

Creating marketing materials under the Enactus branding guidelines for Huanong Agricultural University.

Directing design, marketing and programs to support strategic direction aligning with organizational objectives.

Graphic designer and Fashion designer in Beijing 798 clothing store.