Threecolts is a private startup that provides B2B solutions for the supply-side of ecommerce marketplaces.

I’m currently helping expand the buyer-side part of the business, including improvements to CamelCamelCamel, the world’s #1 Amazon price tracker (acquired by Threecolts in 2023), where we've made significant improvments to Camel's user experience and bottomline:

・20% revenue growth (YoY)

・2x holiday revenue growth (Dec. 2024 vs Dec. 2023)

・100% increase in traffic to Amazon (YoY)

・14% increase in returning users (YoY)

・31% bounce reduction (YoY)

・23% increase in engagement (YoY)

Demandbase is a private mid-market B2B company ($500M-$1B valuation) offering a Sales and Marketing platform for Account-Based Marketing (ABM) solutions.

I led design for Demandbase’s AI, Data and Personalization products where I directed over a dozen design initiatives across multiple workstreams. Highlights include:

・90% reduction in support tickets for our Web Customization product through a comprehensive service design strategy and execution.

・Contributed to a 600% ARR boost (over two years) for Web Customization through relatively simple usability enhancements and a few feature additions, making it much easier for Sales to…sell.

・Shaped the long-term design strategy for Demandbase’s #1 product priority—Buying Groups—by directing multiple product teams through creative exploration and problem solving.

・Championed our design mentorship program, dedicated to nurturing a group of up-and-coming designers, fostering their growth in design principles and processes.

Meltwater is a private mid-market ($500M-$1B valuation) B2B SaaS company offering solutions for Sales Intelligence, Marketing Technology, and Public Relations/Communications.

I pioneered design within Meltwater’s A.I. division (called Fairhair.ai) and found myself in the unique position of deciding which projects to prioritize, finding the highest ROI potential in cost reduction projects related to data input efficiency and repetitive (or one-off) human-in-the-loop tasks. Highlights include:

・10% efficiency gain in golden dataset time-to-completion by overhauling our NLP data annotation tool.

・2x data input, scaling access to Meltwater’s comprehensive graph database (the “Knowledge Graph”) by building an accessible UI for non-data scientists.

・Managed the design of a new brand language and design system for commercialization of our suite of AI tools.

・Built zero-to-one proofs of concept to test out bleeding edge AI use cases.

Acquired by HireWell (2022)—Rainmakers is a business that connects top tech sales talent with fantastic organizations looking to hire their next sales rockstar.

“The #1 Sales Job Board.” – HubSpot.

I co-founded and led (and later advised) the product and design functions that turned this scrappy startup from a back-of-the-napkin (literally) concept into a successful two-sided marketplace for sourcing and hiring sales talent. Some of the many accomplishments:

・470% Revenue growth YoY (2018-19)

・55% CQGR (2018)

・700% Increase in Interview requests per candidate YoY (2018-19)

・7% Boost in candidate conversion (job-seeker signup) through iterative onboarding design.

・33% Reduction in time-to-hire compared to traditional methods.

・60% Decrease in first year employee turnover.

This cyber-security startup focused on endpoint and network threat detection technology and managed detection & response (MDR) tools for cyber professionals. (Rebranded as GoSecure in 2018.)

As the lone designer, I worked very closely with the VP of Product on several initiatives involving boosting org-wide understanding of the customers’ journey, a UI reskin, and the addition of several innovative product enhancements based on comprehensive research and customer feedback.