I design AI trust systems UX for B2B founders and early-stage product teams — focusing on the layer underneath the interface where confidence, signal, and relationship health either hold or break.

Key Contributions:

Built end-to-end UX and content systems for a B2B packaging company, increasing organic traffic by 50% through clearer structure and messaging.

Designed scalable interaction and content frameworks that reduced production friction and improved consistency across channels.

Led UX strategy and system design for conversion-focused user journeys, from first touch to purchase.

Developed and applied the Sovereign UX framework across insurance, procurement, and agentic AI contexts.

AI-driven procurement platform — redesigned the core proposal experience. This significantly reduced manual data entry and cut proposal creation time by over 40%.

Led end-to-end product design for enterprise dashboards and workflow tools — improving user productivity, decision clarity, and operational efficiency across global teams. Contributed to core design systems, NLP-driven interactions, and internal tooling that supported product scalability.

Highlights:

• Launched a redesigned project owner experience that integrated AI suggestions into the proposal process

• Collaborated with cross-functional teams (PMs, engineers, data scientists) to align user needs with system-level efficiency

• Designed dashboard UX that increased engagement and improved visibility into project lifecycle and spend decisions

• Helped reduce friction in structured data inputs through intelligent UI patterns and NLP-triggered flows

Designed and maintained scalable microsite systems for Oracle’s enterprise initiatives, using modular design components to ensure brand consistency, usability, and rapid deployment across teams. Leveraged design systems to streamline production, reduce engineering workload, and maintain a unified digital presence.

Led design for Academe’s early-stage platform, developing the brand identity, core visual system, and mobile product experience. Collaborated closely with engineering to design and launch the beta mobile app, contributing to user acquisition and transaction growth.

Boosted brand awareness and achieved an increase in user engagement with web and mobile interfaces through the conceptualization and execution of branding strategies, packaging designs, event signage, and web/mobile designs in collaboration with the Creative Director.