# Winnie Wong > VP Design Location: Castro Valley, California, United States Profile: https://flows.cv/winniewong Design vision and leadership Team builder Excited to bring new technology to mass audiences that feel delightful and approachable. Interested in sustainability and making the world a better place though my work. ## Work Experience ### Head of Product Design @ Benchling Jan 2025 – Present ### VP Design @ Velocity Global Jan 2023 – Jan 2025 ### Head of Design @ Bestomer Jan 2021 – Jan 2023 | United States Design management and consulting ### VP Design and Innovation Lab @ Tile Jan 2021 – Jan 2021 ### VP Product and Design @ Tile Jan 2020 – Jan 2021 | San Francisco Bay Area ### VP Design @ Tile Jan 2017 – Jan 2021 | San Francisco Bay Area - Increased product activations by 11% by launching the New User Onboarding experience by identifying usability issues within the setup flow, and embedding the product activation flow within initial setup experience. - Launched Smart Alerts, the anchor feature for Tile’s Premium subscription service and entry into software services. - Scaled product UX for Tile Platform Initiative, to offer “Find with Tile” functionality to partner products. Launched first partners, Bose and SkullCandy, on Tile Platform. - Fully staffed the Design team from 1 to 6 Designers within 18 months. Merged Product UX and Brand / Creative to ensure quality and consistent end-to-end customer experience. ### UX Design Consultant @ Self-Employed Jan 2016 – Jan 2017 ### Head of Design @ Amplitude Analytics Jan 2015 – Jan 2016 | San Francisco Bay Area - Led Product Design for launch of Amplitude 2.0 to help drive strategic pivot from startups to enterprise customers. This foundational work eventually led to 30% growth quarter over quarter. - Established a culture of usability testing which ultimately led to identification of key personas within the Enterprise market. - Served on Leadership team with emphasis on advising on people management and branding decisions. ### Director of Design / UX @ Yahoo via Rockmelt acquisition Jan 2013 – Jan 2015 | Mountain View / Sunnyvale - Create a dramatically modernized approach to Yahoo media properties to increase Yahoo’s appeal to millennials, and create a sustainable premium business model to replace Yahoo’s dependence on traditional display advertising. - Launched multiple Yahoo Lifestyle properties on new tech platform with native advertising, including Yahoo Style, Travel, and Parenting, (each number 1 in their category in Comscore). ### Head of Design @ Rockmelt Jan 2011 – Jan 2013 | Mountain View At Rockmelt, served as key member of Senior Management team, responsible for all aspects of Design, including desktop client, and mobile apps for iOS and Android. Led Design Team for product pivot to mobile, logo redesign, and growth initiatives ### Director User Experience @ SuccessFactors via CubeTree acquisition Jan 2010 – Jan 2011 Primary Designer for a Social Network product for Enterprise, rebranded as SAP Jam. Responsible for all aspects of the UX design of SuccessFactors social and mobile products, including iOS and Android. Identify, conceptualize, and drive differentiating features for end-users. ### Creative Director, Director of UX @ Betawave Jan 2007 – Jan 2010 Design and strategic input for high-impact online Ad Network for brands. Key member of the senior management team responsible for the oversight and leadership of all creative services and staff within the organization. Design monetizable and usable User Interface recommendations for high traffic areas of publisher sites supporting revenue growth from $1.5M in year one to 5x in year two ($7.5M). Built and scaled the UX accordingly. Define the interaction and visual feature set of custom advertising products ### Director of UX @ Six Apart, Ltd Jan 2005 – Jan 2006 Design leadership for early pioneer of blogging. Created blogging tools and communities such as LiveJournal, Movable Type, and TypePad. Directed/managed all aspects of UX design for all Six Apart products: MovableType, TypePad, LiveJournal, and Vox. Led and managed design for launch of ad-supported level and navigation system for LiveJournal. Collaborated with Product Managers and Engineers in developing product concepts for launch of vox.com ### Sr. UX Designer @ Zaudhaus Design Jan 2003 – Jan 2005 UX design for variety of projects at Zaudhaus Design Agency. Developed Information Architecture, Task Flows, and Mockups for a variety of Web and software applications for startup clients. ### Sr. UX Designer @ Q.Know Technologies Jan 2002 – Jan 2003 Responsible for UX design of Windows-based enterprise software for financial, mortgage, and insurance industries. ### Sr. UX Manager @ EarthLink Wireless via OmniSky acquisition Jan 1999 – Jan 2003 | Sunnyvale Responsible for UX of OmniSky’s award-winning consumer wireless service for Palm and Pocket PC handhelds. Designed product interface and interaction that integrated the objectives of each team. Worked with Marketing to develop and maintain OmniSky brand as well as provide professional services for ASP clients. In January 2002, moved to EarthLink through acquisition. ### Art Director / UX Design Lead @ Disney / GO Network via Infoseek acquisition Jan 1998 – Jan 1999 Lead designer for high-traffic Internet Portal application, responsible for the design of most of Go.com’s high-profile projects, including the re-design of the Infoseek transition to Go.com, Personalized Start Page, and e-commerce initiatives. ### Electronic Media Designer @ NetObjects Inc Jan 1996 – Jan 1998 Designer for corporate Web site of software startup with consumer and b2b product lines. ## Education ### B.S. in Graphic Design California Polytechnic State University-San Luis Obispo ## Contact & Social - LinkedIn: https://linkedin.com/in/winniewong - Portfolio: https://www.figma.com/proto/yiWbtNQxxk3tWBtTnWRXVT/Online-Porfolio?t=t9FURHpZcj0g3gHH-1&node-id=1-9&starting-point-node-id=1:9&hide-ui=1 --- Source: https://flows.cv/winniewong JSON Resume: https://flows.cv/winniewong/resume.json Last updated: 2026-04-13