Designing the next BI experiences and building a design system.

• As the first and only designer, I led the core product with a focus on AI-automated workflows, delivering a seamless, customer-centric experience through a cohesive design system.

• Eliminated the learning curve for manufacturing companies transitioning from manual to automated workflows by designing intuitive UX/UI aligned with their mental models.

• Worked for United Airlines, Airshop

• Designed AI-powered personal shopping assistant digital product which included researching and building conversational chat experiences for consumers.

• Optimized customer product search experience by defining the relationship between AI and customers and leveraging gen AI.

• Utilized insights from alpha-group user testing feedback and journey map and interaction diagram for customers’ shopping journey to define value propositions.

• Worked on Sketch, Wireframing, Low-fidelity prototyping, and Clickable prototyping in Figma.

• Drafted initial onboarding and customer profiles for personalized user experience.

• Collaborated with key stakeholders in weekly cross-team meetings.

• Captured and visualized healthcare data from complexity to intuitive simplicity.

• Led tailored multi-phase workshops for medical professionals, providing an introduction to the history, methods, best practices, and future prospects of human-centered design in the context of medical device research and clinical practice.