> Currently working at Culture Flipper, and developing a system where AI generates synopses and metadata, but humans act as the "Judge."

> Shaping idea and researching user needs

> Developing Design System and integration for vibe coding environment

> Structuring and developing MVP/pilot/prototype

> End-to-End Product Ownership: Led the design strategy and execution for mobile, web, and responsive platforms, ensuring a unified user experience across the entire ecosystem.

> Data-Driven Iteration: Utilized Google Analytics and Hotjar to analyze user behavior, identifying friction points that informed major information architecture (IA) overhauls and feature prioritizations.

> Design System Leadership: Scaled and maintained a comprehensive design system in Figma, streamlining the handoff process and reducing development cycles by ensuring component consistency.

> Cross-Functional Collaboration: Partnered directly with PMs and Engineering teams to translate complex technical requirements into intuitive, "magical" user interactions.

> Rapid Prototyping: Leveraged an AI-native workflow (Figma AI, Claude) to move from high-fidelity wireframes to interactive prototypes, accelerating stakeholder alignment and usability testing.

> End-to-End Product Design: Translated complex business requirements into clear concepts, owning the IA, UX, and the overall visual direction of the product.

> Monetization & UX Balance: Developed creative concepts for sales, advertising, and sponsorships, ensuring that monetizing strategies didn't compromise the core user experience.

> Brand & Marketing Integration: Led the creative aspects of branding and marketing, making sure that our brand identity was consistent across both the product and our growth efforts.

> User-Led Strategy: Conducted regular user tests to gather qualitative feedback. I analyzed these insights to identify improvement areas and directly refined the product strategy based on what users actually needed.

> Visual Standards: Established the creative and visual standards for the platform, ensuring a world-class look and feel that aligned with our brand mission.

> Dashboard Revamp: Lead designer for the admin platform serving 250+ client companies. Focused on simplifying complex workflows for fraud detection and transaction monitoring.

> Onboarding Innovation: Created entirely new client onboarding flow and a dedicated onboarding dashboard to reduce time-to-value for new businesses joining the platform.

> Strategic Collaboration: Partnered closely with research team to plan user testing and worked with product leadership to define long-term product strategy.

> Actionable Insights: Ran exploration workshops and created design artifacts that turned raw ideas into clear, actionable project roadmaps.

> Design Systems: Developed a unified style guide and component toolkit to ensure design consistency and improve hand-off efficiency with engineering team.

> Game UI engineering

> Objective-C and Java i18n framework engineering

> System Engineering