# Woon Y.

> Senior Product Designer III

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/woon

With over 8 years of experience in design and engineering, I specialize in creating intuitive and data-driven digital products that prioritize user experience. At EZTrust, I led end-to-end product design for mobile, web, and responsive platforms, integrating user behavior insights from tools like Google Analytics and Hotjar to refine information architecture and prioritize features effectively.  

My expertise lies in scaling design systems using Figma, ensuring consistency and streamlining development cycles while collaborating closely with cross-functional teams to translate complex technical requirements into user-centric solutions. Committed to bridging the gap between design and development, I am passionate about creating unified experiences that meet both user needs and business goals.

## Work Experience
### Senior Product Designer III @ Unknown
Jan 2025 – Present | San Francisco Bay Area
> Currently working at Culture Flipper, and developing a system where AI generates synopses and metadata, but humans act as the "Judge."
> Shaping idea and researching user needs
> Developing Design System and integration for vibe coding environment
> Structuring and developing MVP/pilot/prototype

### Senior UX/Product Designer II @ ‎ E‎ Z‎ T‎ r‎ u‎ s‎ t
Jan 2022 – Jan 2025 | San Francisco, CA
> End-to-End Product Ownership: Led the design strategy and execution for mobile, web, and responsive platforms, ensuring a unified user experience across the entire ecosystem.

> Data-Driven Iteration: Utilized Google Analytics and Hotjar to analyze user behavior, identifying friction points that informed major information architecture (IA) overhauls and feature prioritizations.

> Design System Leadership: Scaled and maintained a comprehensive design system in Figma, streamlining the handoff process and reducing development cycles by ensuring component consistency.

> Cross-Functional Collaboration: Partnered directly with PMs and Engineering teams to translate complex technical requirements into intuitive, "magical" user interactions.

> Rapid Prototyping: Leveraged an AI-native workflow (Figma AI, Claude) to move from high-fidelity wireframes to interactive prototypes, accelerating stakeholder alignment and usability testing.

### Senior UX Designer @ Landed
Jan 2019 – Jan 2022 | San Francisco Bay Area
> End-to-End Product Design: Translated complex business requirements into clear concepts, owning the IA, UX, and the overall visual direction of the product.

> Monetization & UX Balance: Developed creative concepts for sales, advertising, and sponsorships, ensuring that monetizing strategies didn't compromise the core user experience.

> Brand & Marketing Integration: Led the creative aspects of branding and marketing, making sure that our brand identity was consistent across both the product and our growth efforts.

> User-Led Strategy: Conducted regular user tests to gather qualitative feedback. I analyzed these insights to identify improvement areas and directly refined the product strategy based on what users actually needed.

> Visual Standards: Established the creative and visual standards for the platform, ensuring a world-class look and feel that aligned with our brand mission.

### UX Designer @ Tipalti
Jan 2017 – Jan 2019 | San Francisco Bay Area
> Dashboard Revamp: Lead designer for the admin platform serving 250+ client companies. Focused on simplifying complex workflows for fraud detection and transaction monitoring.

> Onboarding Innovation: Created entirely new client onboarding flow and a dedicated onboarding dashboard to reduce time-to-value for new businesses joining the platform.

> Strategic Collaboration: Partnered closely with research team to plan user testing and worked with product leadership to define long-term product strategy.

> Actionable Insights: Ran exploration workshops and created design artifacts that turned raw ideas into clear, actionable project roadmaps.

> Design Systems: Developed a unified style guide and component toolkit to ensure design consistency and improve hand-off efficiency with engineering team.

### Software Engineer @ Zynga
Jan 2013 – Jan 2017 | San Francisco Bay Area
> Game UI engineering
> Objective-C and Java i18n framework engineering
> System Engineering


## Education
### Master of Fine Arts - MFA in Computer Art
Academy of Art University
Jan 2015 – Jan 2018


## Contact & Social
- LinkedIn: https://linkedin.com/in/d-woon-yeom
- Portfolio: https://xflux.us

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Source: https://flows.cv/woon
JSON Resume: https://flows.cv/woon/resume.json
Last updated: 2026-03-25