Transformed Ketel One’s digital/social media approach, resulting in +2.4% offline sales from Pinterest campaign (top 14% of all CPG campaigns) and significant lifts on brand metrics across platforms/publishers on $1M spend.

Managed brand website update project, coordinating digital marketing agencies and internal brand/digital leaders to align website with new Ketel One visual identity and add functionality.

Managed brand architecture, packaging, and product marketing for Bud Light.