# Wyatt Troia

> Senior Software Engineer at Microsoft

Location: New York, New York, United States
Profile: https://flows.cv/wyatttroia

I'm a full stack software engineer with a background as a digital-focused brand manager for large CPG brands. I have experience building intuitive front ends and scalable back ends in team environments.          

https://github.com/wyatt-troia                                 

Skills
•  Front End: TypeScript/JavaScript, React, Redux, HTML5, CSS/SCSS
•  Back End: C#/.net, Python/Django, PostgreSQL, MySQL, SQLite, MongoDB
•  Deployment: Docker, AWS (EC2, ECS, RDS), Azure
•  Developer Tools: Git, npm, Webpack, Babel, Trello/Jira, New Relic

I am open to opportunities involving technologies not listed above.

## Work Experience
### Senior Software Engineer @ Microsoft
Jan 2020 – Present

### Software Engineer @ Tensile Payments
Jan 2020 – Jan 2021

### Software Engineer @ LoanStreet Inc.
Jan 2019 – Jan 2020 | Greater New York City Area

### Associate Brand Manager - Ketel One Vodka @ Diageo
Jan 2017 – Jan 2018 | Greater New York City Area
Transformed Ketel One’s digital/social media approach, resulting in +2.4% offline sales from Pinterest campaign (top 14% of all CPG campaigns) and significant lifts on brand metrics across platforms/publishers on $1M spend.

Managed brand website update project, coordinating digital marketing agencies and internal brand/digital leaders to align website with new Ketel One visual identity and add functionality.

### Senior Associate Brand Manager - Bud Light @ Anheuser-Busch InBev
Jan 2017 – Jan 2017 | Greater New York City Area
Managed brand architecture, packaging, and product marketing for Bud Light.

### Senior Associate Brand Manager - Bud Light Beer Extensions @ Anheuser-Busch InBev
Jan 2016 – Jan 2017 | Greater New York City Area
Developed and executed insight-driven growth strategies for Bud Light Lime, Platinum, and Chelada. Drove brand sales with ~$20M in annual marketing investment.

### Brand Associate - Bud Light @ Anheuser-Busch InBev
Jan 2015 – Jan 2016 | Greater New York City Area
Led development of Bud Light Party consumer engagement app.

Developed and implemented sampling-focused college marketing program which delivered the highest ROI of any Bud Light marketing program on record.

Supervised $400M+ brand marketing budget.

Crafted an improved ABI experiential marketing ROI estimation model that was adopted as a best practice by the North American Zone Marketing Department.

Developed radio, digital video, and point-of-sale creative assets in collaboration with creative agencies to support brand campaigns.

### Global Management Trainee @ Anheuser-Busch InBev
Jan 2014 – Jan 2015 | St. Louis, Columbus, Seattle, Chattanooga, Los Angeles
Cross-functional rotational program involving all aspects of the business, including supply, marketing, and sales.

Led bilingual sales initiative to defend market share in convenience stores in Hispanic neighborhoods in California.

Managed team in Columbus, OH brewery in successful project to improve efficiency on a bottle filling line.

### Contributing Writer @ The Huffington Post
Jan 2012 – Jan 2014

### Columnist & Editorial Board Editor @ The Harvard Crimson
Jan 2010 – Jan 2013 | Cambridge, MA

### Student Director @ LIFT, Inc.
Jan 2011 – Jan 2012
Managed office of student social workers. Built relationships with other service organizations in Boston.


## Education
### Bachelor of Arts (B.A.) in Economics
Harvard University

### Master's degree (unfinished; left to focus on work at Microsoft and startup) in Computer Science
Georgia Institute of Technology

### Creighton Preparatory School


## Contact & Social
- LinkedIn: https://linkedin.com/in/wyatt-troia

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Source: https://flows.cv/wyatttroia
JSON Resume: https://flows.cv/wyatttroia/resume.json
Last updated: 2026-03-31