Monetization - Ad Formats

Lead the design team responsible for Pinterest's full-funnel ad formats from brandformance innovation to performance optimization, on both consumer facing experience and advertiser facing tooling.

Partner closely with XFN across Monetization and Organic teams to evolve both ads and organic experiences in ways that serve Pinterest's users and unlock monetization opportunities.

Team's suite of portfolio includes brand awareness formats, performance formats, 3P demand, automation solutions (including leveraging AI) to help advertisers generate high-performing content efficiently at scale.

Ad Formats & Merchant

Led and grew team which developed and launched new high impact ad formats across the entire funnel contributing to XX% revenue growth.

* Direct Links - 143% growth in CTR

* Premiere Spotlight -- first brand takeover unit

* Slate of new interactive ad formats to drive specific advertiser goals - Lead, Quiz, Showcase, Idea Ads

Led the design team responsible for E2E merchant journey on Pinterest from onboarding to catalog ingestion, catalog health and merchant review.

Led and grew the design team responsible for organic shopping experience on Pinterest from upper funnel inspiration to mid funnel evaluation and lower funnel purchase decision and check out solutions

Lead design experience for overall Pinterest shopper experience - teams include Shopping, Search & Advanced Technology.

Previously leading design for Homefeed and Creator ecosystem.