# Xiang Ling > Design Director at Pinterest Location: San Francisco, California, United States Profile: https://flows.cv/xiangling ## Work Experience ### Design Director @ Pinterest Jan 2025 – Present | San Francisco Bay Area Monetization - Ad Formats ### Sr. Product Design Manager @ Pinterest Jan 2024 – Jan 2025 | San Francisco Bay Area Lead the design team responsible for Pinterest's full-funnel ad formats from brandformance innovation to performance optimization, on both consumer facing experience and advertiser facing tooling. Partner closely with XFN across Monetization and Organic teams to evolve both ads and organic experiences in ways that serve Pinterest's users and unlock monetization opportunities. Team's suite of portfolio includes brand awareness formats, performance formats, 3P demand, automation solutions (including leveraging AI) to help advertisers generate high-performing content efficiently at scale. ### Sr. Product Design Manager @ Pinterest Jan 2022 – Jan 2024 Ad Formats & Merchant Led and grew team which developed and launched new high impact ad formats across the entire funnel contributing to XX% revenue growth. * Direct Links - 143% growth in CTR * Premiere Spotlight -- first brand takeover unit * Slate of new interactive ad formats to drive specific advertiser goals - Lead, Quiz, Showcase, Idea Ads Led the design team responsible for E2E merchant journey on Pinterest from onboarding to catalog ingestion, catalog health and merchant review. ### Product Design Manager @ Pinterest Jan 2020 – Jan 2022 Led and grew the design team responsible for organic shopping experience on Pinterest from upper funnel inspiration to mid funnel evaluation and lower funnel purchase decision and check out solutions ### Product design lead @ Pinterest Jan 2018 – Jan 2021 Lead design experience for overall Pinterest shopper experience - teams include Shopping, Search & Advanced Technology. Previously leading design for Homefeed and Creator ecosystem. ### Product Designer @ Pinterest Jan 2016 – Jan 2018 ### Product Designer @ Flipboard Inc. Jan 2013 – Jan 2016 ### Product Designer @ Rockmelt Jan 2011 – Jan 2013 Lead designer for social experiences and growth in both desktop and mobile platforms. Rockmelt changed its product direction from a desktop browser to a mobile app, focused on web and social content aggregation. I worked on this latest app since its conception. The ios app was released October 2012 and featured on the Apple Apps store. Sole designer for the Android app which was released in July 2013. Re-ramped the entire navigation for Android and the 0-1-1 retention doubled compared to ios. Working with user behavior-related statistics in a rapid, iterative environment. Responsible for both interaction and visual design. ### Product Designer Yahoo! Apps @ Yahoo! Jan 2010 – Jan 2011 Communities (Mail, Messenger) and Communications (Groups, Answers, Flickr and Delicious) applications. ### Product Designer Flex Force (Tiger Team) @ Yahoo! Jan 2010 – Jan 2010 Moving from team to team on a 3 or 4 month basis and work rapidly on design tasks. Projects could range from concept phase sketches to high fidelity mockups to simple prototyping. Client teams include: Yahoo! localization team, Delicious and Groups. ### Visual Intern at Y! Search @ Yahoo! Jan 2009 – Jan 2009 ### Visual Design Intern @ Yahoo! Jan 2008 – Jan 2008 ### Designer @ The Daily, the University of Washington Jan 2007 – Jan 2008 ## Education ### University of Washington ### University of Washington ## Contact & Social - LinkedIn: https://linkedin.com/in/xiangling - Dribbble: http://dribbble.com/xiang-ling --- Source: https://flows.cv/xiangling JSON Resume: https://flows.cv/xiangling/resume.json Last updated: 2026-04-13