# Xiaochen Y. > Sr Product Designer / Media Artist with AI Location: San Francisco, California, United States Profile: https://flows.cv/xiaocheny Multi-modal Design Innovator | UX Leader | Keynote Speaker Hello there! I'm a strategic Product Designer with a strong foundation in visual design and design research. My expertise shines in crafting experiences for emerging technologies. I've been a driving force behind Amazon's first generation voice-forward devices, including the Echo Show and Echo Spot( 0 to 1 products) and led UX design for the pioneering mobile shopping chatbot 'Message Us.' I collaborated with UX writers and researchers to define its personality and chat UI framework. Prior to Amazon, I worked as a design researcher with Intel Research to envision the future landscape of autonomous driving and served as a design consultant and strategist at TBWA/Chiat/Day Media Arts Lab. My work has earned international recognition from UX Awards, OneShow and recently I was named the Top 10 Women Designer in China by IxDC. I thrive on intellectual challenges, aim to create positive impact, and love collaborating with diverse teams to spark excellence. People remember me for my thoughtful design approach, tenacity, and tireless optimism in solving tough challenges. ## Work Experience ### Senior Product Designer @ Amazon Jan 2020 – Present | San Francisco Bay Area Design lead for several end to end core experiences part of Amazon Music. - Machine-learning driven personalized experience for playlists - Search and Browse experience across multiple platforms(iOS, Android, Desktop, FireTV, Alexa devices) - Define early stage of Multi-modal design across multiple work-streams (Alexa on Music App, voice driven app download across Amazon Entertainment and Alexa Music, Voice browsing for Car-mode). Scaling our business across different modalities and global marketplaces with 55M+ growing subscribers ### UX Designer II @ Amazon Jan 2018 – Jan 2020 Working as part of Amazon Fresh UX team, focuses on search, browse and discovery. Designing for the future of omnichannel grocery shopping on Amazon. com and Prime Now. ### UX Designer II @ Amazon Jan 2017 – Jan 2018 As part of the Worldwide Customer Service UX team, I partner with small startup-like teams to design self-service tools for external customers, customer service agents and team managers across the globe. Highlights: • I lead the entire product design for Amazon’s first mobile chatbot- Message Us. I work closely with UX writers, machine learning scientists, and software engineers to create workflows from scratch to provide smart resolutions for our customers. • Message Us on Amazon mobile shopping app was successfully launched in US/UK/IN marketplaces. • Redesigned workflows resulted in Automated Issue Resolution(AIR) rate increased by 15%, and contributed to global operational savings. • I define product vision by driving initial research for Worldwide Customer Service Central(CSC) performance management tool. I facilitated round-tables and interviews at 3 internal sites to generate user insights and strategy blueprint. Final deliverables were presented to higher leadership, gained alignment between product, tech and operations and became part of product roadmap. ### UX Designer @ Amazon Jan 2015 – Jan 2017 | Greater Seattle Area As part of Digital device &Service Design group and working as one of the early core members of Multi-modal design team, I was responsible for defining the 1st generation voice-forward experiences from ground up. I designed the screen CX for the first Alexa devices with display- Echo Show and Echo Spot. Highlights: • Successfully shipped two V1 products within 2 years, Echo show alone has 9 MM unit sales within the first year • Work alongside with 3 Product teams at the same time, with 2 Engineer teams and 1 Machine Learning team based in 3 different locations • Expert for multi-modal domain design and led end to end screen UX for multiple hero features that scale across devices: [Productivity]: Timers, Alarms, Reminders [News &information]: Movies &Showtimes, Flash Briefing [Cross domain features]: Virtual Dashbuttons, On-device Feature Awareness, 1P to 3P Alexa skills handoff • Working closely with Voice UX Designers to define a new paradigm for using voice control a primary input while ensure customers can flexibly leverage screen as a secondary mode of interaction. • Create and advocate for pattern consistency across multiple platforms(Echo show, Echo spot, Alexa mobile app and FireOS) • Evangelize for multi-modal design and champion for studio-wide IxD process improvement by proposing redesigned IxD wiki, sharable templates and tools. ### Design Researcher for Intel Research Sponsored Project @ Art Center College of Design Jan 2014 – Jan 2014 | Art Center College of Design- Media Design Practices 2014 New Car Experiences summer inquiry is a design oriented research examining the emerging trends of autonomous vehicles and speculating on the near future possibilities for novel car experiences and narratives. -Participated in the entire phase of the research includes brainstorming, physical prototyping, and making an extensive collection of car related experience to identify initial research space and uncover point of interest. -Especially contributed in making visualisations and prototypes to explore the areas of speculative in-car interface, mediated car experiences and digital terrain, while thinking about user’s behaviour and scenarios that would impact the connected car community in 10-15 years. Our research outcome was later incorporated into Graduate Media Design lab inquiry, as part of an on-going research project between Art Center College of Design, Intel Research, and Jaguar Land Rover. ### UX Designer @ Vixlet Jan 2014 – Jan 2014 Vixlet is a LA-based technology start-up that gives branding and marketing consultancy to corporations and services, and providing innovative social media strategies tailored to the corporation’s needs across a range of platforms: mobile app, websites and online social media solutions. -As User Experience Strategist and UI Designer, I communicate between design, marketing and development team while working closely with multiple stakeholders(CEO, software engineers, project managers, UX designers) -Contributed to the whole UX design process by conducted extensive customer research through user testing, making low and high fidelity prototypes, wire framing and delivered multi-platform mock-ups in a time sensitive context for a series of clients: Porsche, Miami Dolphins, Slipknot, Competitorgroup, etc. ### Interaction Design Intern @ TBWA\Chiat\Day Jan 2013 – Jan 2013 As an User Experience strategist/Researcher/Designer, I worked at Let There Be Dragons- a new TBWA/Chiat Day’s initiative that provides innovative product platform that ranges from printed media, mobile apps,online games to film production. Throughout my internship I've collaborated with digital producers, creative technologists and UX researchers across various departments at Chiat Day. -Design lead for digital interactive book project including rapid prototyping and content producing. -Worked with UX designers to develop cross-platform solutions and final products -Promoted events and curated exhibitions featuring Stephen Burks in LA Design Festival 2013 ### Teaching Assistant @ Art Center College of Design Jan 2012 – Jan 2012 | Pasadena, CA Worked for Graphic Design History taught by Prof. Michael Dooley - Assisted in the grading essays submitted by students as part of the coursework - Giving guidances to students regarding factual information and formal design choices ## Education ### Credential of Readiness (CORe) in Business Analytics, Economics for Managers and Financial Accounting Harvard Business School Online Jan 2020 ### Master of Fine Arts (MFA) in Digital Communication and Media/Multimedia ArtCenter College of Design ### Bachelor of Fine Arts (BFA) in Graphic Design Jobs in Hubei China ## Contact & Social - LinkedIn: https://linkedin.com/in/xiaochenyang - Portfolio: http://www.xiaochenyang.com --- Source: https://flows.cv/xiaocheny JSON Resume: https://flows.cv/xiaocheny/resume.json Last updated: 2026-03-25