Optimize the website onboarding flow to improve user conversion rates.

Designed and optimized multiple SaaS and mobile products for startups and nonprofits.

1. Improved usability of Laxis AI Sales Platform by 18% through refined user flows and interface design.

2. Designed IEJL’s anti-corruption platform lo-fi prototypes, boosting user retention by 20%.

3. Redesigned a mental health app wireframes with persona-driven workflows, enhancing engagement by 15%.

Led end-to-end design of a real estate sales platform, from research to delivery.

1. Led end-to-end design of a real estate sales app and design system from 0→1, increasing transaction rates by 30%.

2. Conducted 30+ user interviews and usability sessions to validate design decisions.

3. Delivered wireframes, high-fidelity mockups, and micro-interactions, ensuring smooth handoff to developers.

4. Managed 4 designers, fostering alignment between product managers, developers, and stakeholders.

Designed an ESOP system and collaborated closely with international teams to refine workflows.

1. Designed UX for an ESOP system, improving task completion speed with optimized IA and navigation.

2. Led competitive analysis and product framework redesign, boosting usage by 40% through streamlined workflows.

3. Partnered with global teams for iterative testing and refinement of high-fidelity prototypes.

Designed a messaging platform from 0→1, increasing SMS usage and streamlining workflows.

1. Improved SMS management platform efficiency, increasing SMS usage by 27% and conversion rates by 36%.

2. Translated research insights into actionable user flows and IA to achieve a 97% retention rate.

3. Created and iterated design to optimize key features based on user feedback.