# Xiaoming Z.

> Product | User Experience

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/xiaomingz

Design products, experiences, and cultures that inspire people to do their best work and drive outcomes. Hands-on design experience and accomplishments informed by a variety of industry experiences, design disciplines with a multicultural background. 10+ years of experience in design. 5 years of experience in management.

## Work Experience
### Head of Design, Core & AI @ NewsBreak
Jan 2020 – Present

### Growth Advisor / Consultant @ Various Startups
Jan 2012 – Present | San Francisco Bay Area
Focus areas: 
Product Growth and Strategy. 
User Research and Design
Branding Strategy (for small businesses)

### Design Mentor @ adplist.org
Jan 2020 – Present

### Product Design, Growth @ LinkedIn
Jan 2018 – Jan 2020

### Founding Member, Design Manager @ MOOV INC
Jan 2016 – Jan 2018
- Red Dot and iF Hannover Award winner. 
- Founding team member
- Help to built a design team of 7 (hardware + software) at peak time
- Launched 3 devices in Apple Store and 3 apps that ranked top in the fitness/wellness channel(Moov Coach™, Moov Studio™, Sanity&Self™)

Moov is a fitness experience innovation company, that delivers the world's most motivating and effective fitness experience to make positive impacts on people's lives.

### Lead Designer @ UpNest
Jan 2015 – Jan 2016 | San Francisco Bay Area
Acquired by Realtor.com
UpNest is a data-driven online real-estate marketplace matching home buyers and sellers with top, local agents who compete for their business. 

Responsibilities included:

• Website architecture, user interface and experience design overhaul after validation for product/market fit.

• Led a strategic redesign and A/B testing of the landing page, increasing user conversion by 250%.

• Established user-centered design practices and processes such as design scoping, UI guidelines, usability testings, design QC and post-release evaluations.

### Adjunct Professor @ North China University of Science and Technology
Jan 2013 – Jan 2015 | China
Created and taught the curriculum for Collaborative Innovation focused on human-centered and multidisciplinary design.

### User Experience Designer @ Impossible Lab, LLC
Jan 2012 – Jan 2013 | San Francisco Bay Area
Clipular.com is a screen capture and collection web-app on Chrome. It was launched in 2012 and ranked as the #1 of screen capture apps in Chrome Store.

Responsibilities included:

• Sole designer on the team. Worked closely with the founders to develop a rich user experience product from initial concept to launch. 

• Conducted user interviews, developed personas, and mapped user journey to identify the user pain points and business opportunities.

• Design execution and iteration. Enrich, refine and scale the product.

### Research Assistant @ Columbia University in the City of New York
Jan 2012 – Jan 2012 | New York, NY
Research Assistant at Urban Design Lab, the Earth Institute, Columbia University

### Architect Intern @ URBANUS Architecture & Design
Jan 2009 – Jan 2010 | Beijing City, China
Urbanus is recognized as one of the most influential architecture practices in China, providing strategies for urbanism and architecture in the new millennium.

Participated in Schematic Design (SD) and Design Development (DD) on multiple urban design projects and exhibitions such as Genetic City - Shanghai Expo, Future Tech Park Urban Design, Tangshan Museum Expansion, etc..


## Education
### Master of Science (M.S.) in Architecture and Urban Design
Columbia University
Jan 2011 – Jan 2012

### Bachelor of Architecture (B.Arch.)
Shanghai Jiao Tong University


## Contact & Social
- LinkedIn: https://linkedin.com/in/zhangxiaoming

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Source: https://flows.cv/xiaomingz
JSON Resume: https://flows.cv/xiaomingz/resume.json
Last updated: 2026-03-25