# Xiaorui Zhu

> Designing something @ Affirm

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/xiaorui

I’m a product designer with 7+ years of UX/UI experience. I specialize in 0-1 product design and have a strong track record of helping Fortune 500 companies integrate GenAI solutions to digitalize their customer experience. From research to launch, I’ve led the end-to-end development of successful products across industries such as healthcare, utilities, and embedded finance. Prior to my design career, I worked as an investment analyst for several years, giving me a strong foundation in finance as well.

## Work Experience
### Staff Product Designer @ Affirm
Jan 2025 – Present | New York City Metropolitan Area

### Associate Design Director @ McKinsey & Company
Jan 2023 – Jan 2025 | New York City Metropolitan Area
• Spearheaded 0-to-1 product design and launches for Fortune 500 companies in highly regulated industries including:
   - FinTech: Embedded finance marketplace for small businesses
   - E-Commerce: Live stream shopping app & seller system (achieved 2millions + downloads)
   - Utility: Payment and assistance portal for millions of users 
   - Special Chemistry: GenAI-powered sales procurement tool
• Drove end-to-end product design, launching multiple MVPs successfully.
• Built and led design teams, fostering innovation through coaching and mentorship.

### Senior Experience Designer @ McKinsey & Company
Jan 2022 – Jan 2023 | New York City Metropolitan Area

### Experience Designer @ McKinsey & Company
Jan 2022 – Jan 2022 | New York City Metropolitan Area
Digital and service design consulting

### Product Design Lead @ Find Your Doctor Instantly-YourDRs
Jan 2019 – Jan 2022 | Greater New York City Area
Soma Health Ecosystem: ideated, designed, prototyped, tested, and launched 6 cross-platform products (consumer & enterprise) including Patient APP, Wearable band APP, Physical Therapy Video Game, Doctor portal, and Clinical Trial Platform. Supervised the design team of 4 and manage product branding guidelines. 

YourDrs EHR: Designed and launched 3 Electronic Health Record (EHR) products including a patient portal and office management system (SaaS platform) that manage 50 thousand patient medical records and have 500+ DAU in professional organizations. Featured in Health East Ambulatory Center, NJ.

### Research Assistant @ Columbia Business School
Jan 2019 – Jan 2019 | Greater New York City Area
Critically involved in various human behavioral studies and the design of the website and back-end management for RA scheduling system.

### UX Researcher/Designer @ JETSWEAT
Jan 2018 – Jan 2019 | Greater New York City Area
- Problem Tackle: analyzed the business performance (Google Analytics, Tableau) and conducted user research (Interview, Qualtrics, MTurk). 

- Design Improvement: conducted the interactive designs of Class and Community (Sketch, Adobe XD), redesigned the information architecture for web/app platforms (Overflow, Miro), and collaborated with engineers in design implementation (Trello, Jira).

- Business Modeling: brainstormed with product and management teams about product strategies (Peer analysis, SWOT, BCG Matrix).

### UX Design/HCI Intern @ Zamphyr
Jan 2018 – Jan 2018 | New York, United States
- Selo project: designed 'Selo' mobile platform for Zamphyr users to browse, vote, follow, and join different non-profit techinical projects from all over the world (Sketch, Trello). 

- Design system: studied on main stream design systems(Google Material Design, Microsoft Fluent Design, Apple Human Design) and participated in building Zamphyr Design system.

### UX Designer @ Canumeet - Simplify Scheduling
Jan 2017 – Jan 2018

### TNT Researcher @ ShengJing Technology Co. Ltd.
Jan 2016 – Jan 2017 | Guangzhou, Guangdong, China
1.Assisted in designing the structure of FOF(fund of funds) for Changping Industry Garden project ($30 million).
2.Conducted investment research in TNT fields including Cloud computing, IoT, Drones, and AI-driven Marketing for finding investment target. 
3.Met with investors who are going to be the LPs of our private equity.

### Summer Intern @ AXA
Jan 2014 – Jan 2014 | Hong Kong
1.Led a diverse team of 7 to participate in the Stock Selection Contest (SSC) and Hedge Portfolio (HP), presentation performance, and attained No.1 out of 7 teams.
2.Designed and selected hedge fund portfolio, took charge of fundamental analysis and investment environment analysis among 8 countries.
3.Designed an investment portfolio by analyzing 27 stocks from 5 industries based on technical analysis, and was responsible for analyzing the mining stocks.


## Education
### Master of Science - MS in Applied Analytics
Columbia University
Jan 2017 – Jan 2019

### Exchange Program in Finance, General
Ming Chuan University
Jan 2014 – Jan 2015

### Bachelor's degree in Investment
Zhongkai University of Agriculture and Engineering
Jan 2011 – Jan 2015


## Contact & Social
- LinkedIn: https://linkedin.com/in/xiaorui-zhu-b07b44115
- Portfolio: https://www.xiaoruizhu.com/

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Source: https://flows.cv/xiaorui
JSON Resume: https://flows.cv/xiaorui/resume.json
Last updated: 2026-03-30