Designing monetization experiences for Adobe mobile apps.

• Designing UX/UI for Courtesy, an AI-powered gifting app, building 5 key features, scalable design systems, and pixel-perfect mockups using React as the primary development language.

• Collaborating with engineering in an agile, fast-paced environment to ensure a successful first public launch.

Client: CollAction | Sustainable Events, B2C, Launched

• Led the design of the app's environmental impact tracking feature, utilizing user-centered strategies to enhance user engagement. Presented procedures to leadership and clients.

• Produced wireframes and prototypes, validated through user testing before development. Expanded the design system.

• Collaborated with product managers to develop the PRD. Actively engaged with engineers to refine designs from a development perspective.

• Conducted 10+ UX research sessions. Synthesized findings into a comprehensive report that informed the creation and prioritization of new features.

• Won the People’s Choice Award at Demo Day

DFG Annual Report 2023 | Webpage Design

• Designed a responsive webpage for the annual report.

• Visualized impact data and enhanced webpage interactivity through various hover states and layouts. Implemented through Webflow.

Client: OPPO | Technology, SaaS, Launched

• Designed, tested, and launched a new NPS SaaS Dashboard to facilitate internal stakeholders' tracking of user satisfaction data across product lines.

• Redesigned navigation shared by different levels and roles to ensure consistency. Implemented a new filtering system for quickly locating and comparing data.

• Established a new design system, designed variants for different states, prioritized an optimized user experience, and addressed edge cases. Created documentation and final design deliverables.

• Collaborated with product, operations, and engineering teams through workshops and weekly meetings, conducting user interviews and tests to ensure the design's practicality.

• In research projects across three product lines, created detailed debriefs for 30+ interviews, incorporating insights and user flows into user journey maps.

• User satisfaction increased by 6.2%, rising from eight to four in the China Consumer Satisfaction Index ranking.

Client: Metro AG | Retail, B2B, Launched

• Conducted market and user research to define high-level product strategies and guide the direction of the B2B corporate gifting business line.

• Implemented design practices for information architecture based on the strategies, contributing to ~15% increase in user satisfaction.

Client: ZKH Industrial Supply | Industrial Supply, B2B, Launched

• Conducted research for enterprise procurement, government tendering, and individual purchasing users, synthesized user experience metrics, and created user journey maps.