Experience
2026 — Now
2026 — Now
Designing monetization experiences for Adobe mobile apps.
2024 — Now
2024 — Now
San Francisco Bay Area
• Designing UX/UI for Courtesy, an AI-powered gifting app, building 5 key features, scalable design systems, and pixel-perfect mockups using React as the primary development language.
• Collaborating with engineering in an agile, fast-paced environment to ensure a successful first public launch.
2023 — 2025
2023 — 2025
San Francisco Bay Area
Client: CollAction | Sustainable Events, B2C, Launched
• Led the design of the app's environmental impact tracking feature, utilizing user-centered strategies to enhance user engagement. Presented procedures to leadership and clients.
• Produced wireframes and prototypes, validated through user testing before development. Expanded the design system.
• Collaborated with product managers to develop the PRD. Actively engaged with engineers to refine designs from a development perspective.
• Conducted 10+ UX research sessions. Synthesized findings into a comprehensive report that informed the creation and prioritization of new features.
• Won the People’s Choice Award at Demo Day
DFG Annual Report 2023 | Webpage Design
• Designed a responsive webpage for the annual report.
• Visualized impact data and enhanced webpage interactivity through various hover states and layouts. Implemented through Webflow.
2021 — 2022
2021 — 2022
Shanghai, China
Client: OPPO | Technology, SaaS, Launched
• Designed, tested, and launched a new NPS SaaS Dashboard to facilitate internal stakeholders' tracking of user satisfaction data across product lines.
• Redesigned navigation shared by different levels and roles to ensure consistency. Implemented a new filtering system for quickly locating and comparing data.
• Established a new design system, designed variants for different states, prioritized an optimized user experience, and addressed edge cases. Created documentation and final design deliverables.
• Collaborated with product, operations, and engineering teams through workshops and weekly meetings, conducting user interviews and tests to ensure the design's practicality.
• In research projects across three product lines, created detailed debriefs for 30+ interviews, incorporating insights and user flows into user journey maps.
• User satisfaction increased by 6.2%, rising from eight to four in the China Consumer Satisfaction Index ranking.
Client: Metro AG | Retail, B2B, Launched
• Conducted market and user research to define high-level product strategies and guide the direction of the B2B corporate gifting business line.
• Implemented design practices for information architecture based on the strategies, contributing to ~15% increase in user satisfaction.
Client: ZKH Industrial Supply | Industrial Supply, B2B, Launched
• Conducted research for enterprise procurement, government tendering, and individual purchasing users, synthesized user experience metrics, and created user journey maps.
Education
Academy of Art University
MFA
Jiangnan University
Bachelor's degree
Tatung University