# Xiaorui Zeng

> Product Designer | B2B AI SaaS | B2C Growth

Location: San Mateo, California, United States
Profile: https://flows.cv/xiaoruizeng

## Work Experience
### Product Designer @ Snack Bar
Jan 2026 – Present
Designing monetization experiences for Adobe mobile apps.

### Product Designer @ Thunder
Jan 2024 – Present | San Francisco Bay Area
- Designing UX/UI for Courtesy, an AI-powered gifting app, building 5 key features, scalable design systems, and pixel-perfect mockups using React as the primary development language.
- Collaborating with engineering in an agile, fast-paced environment to ensure a successful first public launch.

### Product Designer @ Develop for Good
Jan 2023 – Jan 2025 | San Francisco Bay Area
Client: CollAction | Sustainable Events, B2C, Launched 
- Led the design of the app's environmental impact tracking feature, utilizing user-centered strategies to enhance user engagement. Presented procedures to leadership and clients.
- Produced wireframes and prototypes, validated through user testing before development. Expanded the design system.
- Collaborated with product managers to develop the PRD. Actively engaged with engineers to refine designs from a development perspective. 
- Conducted 10+ UX research sessions. Synthesized findings into a comprehensive report that informed the creation and prioritization of new features.
- Won the People’s Choice Award at Demo Day

DFG Annual Report 2023 | Webpage Design
- Designed a responsive webpage for the annual report. 
- Visualized impact data and enhanced webpage interactivity through various hover states and layouts. Implemented through Webflow.

### User Experience Consultant @ beBit
Jan 2021 – Jan 2022 | Shanghai, China
Client: OPPO | Technology, SaaS, Launched 
- Designed, tested, and launched a new NPS SaaS Dashboard to facilitate internal stakeholders' tracking of user satisfaction data across product lines. 
- Redesigned navigation shared by different levels and roles to ensure consistency. Implemented a new filtering system for quickly locating and comparing data.
- Established a new design system, designed variants for different states, prioritized an optimized user experience, and addressed edge cases. Created documentation and final design deliverables.
- Collaborated with product, operations, and engineering teams through workshops and weekly meetings, conducting user interviews and tests to ensure the design's practicality.
- In research projects across three product lines, created detailed debriefs for 30+ interviews, incorporating insights and user flows into user journey maps. 
- User satisfaction increased by 6.2%, rising from eight to four in the China Consumer Satisfaction Index ranking.

Client: Metro AG | Retail, B2B, Launched 
- Conducted market and user research to define high-level product strategies and guide the direction of the B2B corporate gifting business line.
- Implemented design practices for information architecture based on the strategies, contributing to ~15% increase in user satisfaction.

Client: ZKH Industrial Supply | Industrial Supply, B2B, Launched 
- Conducted research for enterprise procurement, government tendering, and individual purchasing users, synthesized user experience metrics, and created user journey maps.


## Education
### MFA in Interaction UI/UX Design
Academy of Art University

### Bachelor's degree in Industrial and Product Design
Jiangnan University

### Bachelor of Science - BS in Industrial and Product Design
Tatung University


## Contact & Social
- LinkedIn: https://linkedin.com/in/xiaorui-zeng
- Portfolio: https://xzeng.framer.website/morgageai

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Source: https://flows.cv/xiaoruizeng
JSON Resume: https://flows.cv/xiaoruizeng/resume.json
Last updated: 2026-04-13