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Spearheaded end-to-end web app design from wireframe to clickable prototype leading to a 13% increase in new user sign-ups.

Shaped design decisions by synthesizing insights from user interviews, aligning MVP features with user expectations, and optimizing information architecture based on usability tests findings, resulting in a 20% increase in click-through rates.

Defined and established component library and design documentation to advocate a shared understanding of design principles among XFNs.

Led a team of 4 to redesign 5 editing tools' user flows and user journey to reduce friction points and increase monthly active users by 17%.

Built and maintained an adaptable component library, establishing a unified visual language across all platforms.

Crafted wireframes and interactive prototypes - presented design decisions to cross-functional teams and handed off to development.