Sole Designer | Siemens Xcelerator (Digital Industries Group) | Enterprise Data integration(ETL) Platform

• Led 0→1 product design of Xdata Hub, Siemens’ data integration platform as the sole product designer, delivering MVP in 8 weeks under aggressive timelines.

• Led end-to-end UX for 6 core data-integration modules, collaborating with PM and engineering to drive scope and prioritization.

• Established a customized design system with 100+ components, icons, and color tokens from scartch, aligning with Siemens’ brand and industrial software needs.

• Introduced AI-assisted data mapping & visual pipeline builder by competitive analysis, improving usability and positioning the platform competitively in SMB ETL market.

First Design Intern | AI Video Generation (7M users & $40M ARR) | #1 on Inc. 5000 – Fastest-Growing Companies in America

• Independently redesigned Image Generator 2.0 end to end, shipping 90+ responsive screens across web and mobile, achieving measurable gains in user rating by +0.3 and daily usage by +17%.

• Delivered cross-platform AI features, including Image-to-Video on mobile and Talking Avatar & Face Swap for Adobe Express, expanding third-party integrations.

• Led user research with 10+ global participants, conducting interviews and usability tests to uncover critical UX gaps and prioritize high-impact improvements.

• Enhanced marketing UX across the landing page, dropdown navigation, and two product pages, improving visibility of new AI features and increasing module CTR by 20%.

• Improved wayfinding success for elderly visitors by 40% through collaboration with museum staff to map real visitor routes and constraints.

• Designed an accessibility-first mobile guide (large text, high contrast, audio navigation), increasing task success by 50% in usability tests.