# Xiaoyi (Joey) Li

> Product designer | Visual designer

Location: San Francisco, California, United States
Profile: https://flows.cv/xiaoyijoeyli

My design journey began with bedtime stories that sparked my imagination—books with minimal visuals prompted me to sketch the scenes I envisioned. Over 20 years later, my passion for design remains strong, continuously evolving within this dynamic field.

From studying Visual Communication in college to pursuing dual Master's degrees in Graphic Design and UX Design, and gaining over five years of diverse design experience, I have benefited from cross-disciplinary learning and growth.

I thrive on curiosity and collaboration, finding fulfillment in overcoming challenges with teams and building trust to deliver outstanding results. I love the nervous excitement of going above and beyond while supporting others along the way.

With experience in brand design, visual design, user experience (UX) design, user interface (UI) design, and user research, I am motivated by the belief that design shapes human experiences. My focus extends beyond aesthetics to creating designs that evoke warm, comfortable emotional responses, nurturing a deeper connection with products.

## Work Experience
### Product/Visual Designer @ Retell AI
Jan 2025 – Present | San Francisco Bay Area

### Visual Designer @ Self Employed
Jan 2023 – Jan 2025 | San Francisco Bay Area
• Researched, designed, and executed brand identities and AI-integrated visuals for e-commerce and YC-backed startups.
• Created high-impact marketing visuals, packaging, and motion graphics to drive engagement and align with business goals.

### Visual Designer @ Ecru Dot | 星也
Jan 2024 – Jan 2025 | 旧金山湾区

### Visual Designer @ Our National Conversation (ONC)
Jan 2023 – Jan 2023 | United States
Developing production-ready visual assets like illustrations, book covers, infographics, logos, flyers, and social media graphics.
Collaborated across departments to create compelling content, Supported the team in achieving its fundraising goals.

### Teaching Assistant @ Savannah College of Art and Design
Jan 2022 – Jan 2022 | Savannah, Georgia, United States
Served as a creative consultant in the Advertising course "Art Direction: Advanced Visual Integration," supporting creative art and conceptual design projects from research, concept to production.
Provided art direction to develop creative solutions, enhancing projects.

### UX/Visual Designer @ Renmin University of China
Jan 2016 – Jan 2017 | Beijing, China
Designed web and mobile applications to address school event needs, including performances, sports competitions, and social media visuals. Enhanced user experience and promotional efforts, elevating the brand image.


## Education
### Master of Fine Arts - MFA in Graphic Design and Visual Experience
Savannah College of Art and Design

### Master of Arts - MA in Interaction design UI/UX
Academy of Art University

### Bachelor of Fine Arts - BFA in visual communication design
Renmin University of China


## Contact & Social
- LinkedIn: https://linkedin.com/in/joeylixy

---
Source: https://flows.cv/xiaoyijoeyli
JSON Resume: https://flows.cv/xiaoyijoeyli/resume.json
Last updated: 2026-04-08