# Xiaozhou Li > Product Designer @ Meta | Immersive Experience Design | Large-scale Product | Design Strategist | AI-optimized Design Process Location: San Francisco Bay Area, United States Profile: https://flows.cv/xiaozhou I’m passionate about building products at scale that create meaningful impact—shaping how people interact with the world and empowering new ways of living. I’ve carried this vision throughout my career, from leading tech companies to startups and agencies that push the boundaries of the industry. I specialize in driving design strategy, leading cross-functional collaboration to build high-quality products, and bridging gaps between teams, organizations, and clients. Featured project includes: - Achieved a 2× increase in meaningful visits, surpassing our original goals by leading initiatives to continuously improve product quality in Horizon (VR immersive experience). - Drove end-to-end design process for corporate client, building a data analytics product that empowered the client in understanding the market and shaping product strategy. - Digital Design owner for award-winning products for medical advertisement. Levaraged new technology in the traditional advertisement and medical training methods. My mission is to guide the design process with empathy at its core—transforming user insights into deeply meaningful product experiences. I thrive at the intersection of design and innovation. I am AI-empowered in my design process, and actively exploring fundamentally reshaping my workflow and methodology to harness the full potential of next-generation technology. Follow on LinkedIn or find more projects on leeleejo.com. ## Work Experience ### Product Designer @ Meta Jan 2024 – Present | Burlingame, CA Defining the vision of products for Reality Lab and Facebook through innovative interaction models. Drove product design strategy for VR identity and integrity experiences across VR and mobile. Led design process of scalable, system-level navigation and information architecture for complex surfaces. Drove cross-team collaboration and aligned stakeholders across product teams by clearly articulating design rationale, facilitating reviews, and navigating competing priorities. Led data and UXR-informed iteration through structured playtesting and quality metrics, strengthening design consistency and decision-making across teams. ### Product Designer @ Meta @ TEKsystems Jan 2022 – Jan 2024 | San Francisco Bay Area Drove the quality improvement of the VR experience, leading to data-supported improvement in meaningful product visits. Defined design language ensuring long-term flexibility and seamless integration with the design system. Drove collaboration with cross-functional teams to solve problems with design to continuously improve the quality of the products. ### Lead Designer @ Trendalytics Jan 2021 – Jan 2023 | San Francisco Bay Area Led the design process of B2B products for a major beauty client that greatly supported their capability and efficiency of data analytics workflow. Led design strategy and end-to-end design process to build the service customized for the client need. Managed a design team of 2-3 designers and drove collaboration with the Product owner and Eng team. Drove design review process with the client’s team and product iterations. ### UX/UI Designer @ Evoke Giant Jan 2020 – Jan 2022 | San Francisco, California, United States ### UX/UI Designer @ Concentric Health Experience Jan 2016 – Jan 2020 | Greater New York City Area Supporting digital production team with various design skills. Hands-on experience and great understanding of the industry helps communication with the team and providing feasible design solutions. Working closely with art directors and developers to craft product from scratch to the best execution. With keen eyes on trends and clean design aesthetic, always seeking to bring more possibilities into pharmaceutical world and expanding the horizon of the industry. ### UI / Visual Designer @ Rokitt Jan 2015 – Jan 2016 | Greater New York City Area Web & App UI design. Creating visual solution and user interface for company products and responsive websites. ### Motion Graphics/Title Animator @ Imaginary Media Jan 2014 – Jan 2014 | Greater New York City Area Responsible for creating title animation for tutorial video while maintaining the client’s aesthetics of the brand. Our client is a well-known beauty brand and has a clean and fashion style. ### Motion Graphic Designer @ Designomotion Jan 2014 – Jan 2014 Help with storyboarding and composition of motion graphics. Creating fresh and fun-looking promotional motion pieces for the client. ### Graphic Designer @ Sales Graphics Jan 2014 – Jan 2014 Responsible for creating vibrant presentation composition. Responsible for layout design, motion graphics and video cutting. ### Art Designer @ Trad Animation (Suzhou) Co. Ltd Jan 2010 – Jan 2011 My work includes: scene design and painting, character design. Responsible of related comic book design and coordinating Responsible of poster and web publishing of the products. ### Game Designer (UI,scene and character) @ TalentWalker Interactive Entertainment Co.,Ltd Jan 2009 – Jan 2010 Co-work with a group of talented game developers and visual designers to create interesting and amazing SNS games for social networks. Responsible for game UI design, character design, scene design. ### Graphic Design Intern @ Orange Jan 2008 – Jan 2009 Co-work with a group of developer for mobile apps. Responsible for mobile app UI and graphic design. ### Assistant Project Coordinator Intern @ Shanghai Animation R&D Service Platform Jan 2007 – Jan 2008 This first internship help me to get into the whole process of animation making and postproduction. I helped directors and managers to get control of the whole process and make plans. Projects include TV series (postproduction), cartoon series "Fireman Sam" (animation parts). ## Education ### Master of Science (M.S.) in Design and Visual Communications, Digital Pratt Institute Jan 2012 – Jan 2014 ### Master's degree in Animation, Interactive Technology, Video Graphics and Special Effects Peking University Jan 2006 – Jan 2010 ### Bachelor of Science (B.S.) in Computer Science Beijing Normal University Jan 2001 – Jan 2005 ## Contact & Social - LinkedIn: https://linkedin.com/in/xiaozhouli4jo - Portfolio: http://leeleejo.com - Behance: https://www.behance.net/leeleejo --- Source: https://flows.cv/xiaozhou JSON Resume: https://flows.cv/xiaozhou/resume.json Last updated: 2026-03-30