When Xin is not obsessing over design, you’ll find her in the pottery studio making bowls/mugs/plates; or in the kitchen inventing & practicing new cuisines.

Experience

2022 — NowRobinhoodSenior Product Designer

2022 — Now

Menlo Park, California, United States

Working on advanced investing and option trading

2021 — 2022HouzzSenior Product Designer

2021 — 2022

Design for small business owners (home service providers)

Responsible areas: User Acquisition (sign up & new logos), User Onboarding/Activation

Most outstanding Impact: ~338%+ pro onboarding completion rate

Led the new user acquisition research. Inspired persona building activities and marketing research/design

2018 — 2021HouzzProduct Designer

2018 — 2021

Palo Alto

Redesigned Houzz marketplace navigation, increased GMV by ~7% in Desktop & Mobile web, increased GMV by ~15% in Mobile App

Other projects: Product Listing Ads (~3%+ GMV), Order Tracking Page, Houzz Credit Card Page.

2017 — 2018Baydin (Boomerang)Designer

2017 — 2018

San Francisco Bay Area

Designed and shipped Boomerang for iPhone. Crafted UX flows, interfaces and icons, created style guide, conducted user interview and user testing

Implemented design changes that increased user reviews from 3.8 to 4.7 stars

Highlights include: Onboarding Experience Redesign, Brief Me, Respondable, Inbox Pause, Boomerang for Apple Watch, voice assistant project, visual design guideline, and iconography

Partnered with the marketing team to create assets for product illustrations, Apple Store, blog posts, email coupons, and email campaigns

Currently working on redesigning Boomerang for Android from Holo to Material

Acquired a better understanding of user's need by answering support tickets