Led the redesign of the social eCommerce mobile app from discovery to launch and increased the daily active user by 250%.
Created a seamless user experience through conceptualizing user-driven scenarios, use cases, and conversation flow into sketches, storyboards, wireframes, Lo / Hi-Fi prototypes, and promo videos.
Discovered opportunities for B2C customers, turned complex requirements into a beautiful, usable, and engaging digital experience.
Spearheaded the creation of design processes resulting in collaboration and productivity across business functions.
Managed a team of 3 designers while defining the strategy and vision.
