# Xin Cheng

> Design Director | Award-Winning Designer | iF, Red Dot, MUSE, NY Product Design Gold/Silver Awards Winner

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/xincheng

I’m a product designer living in the San Francisco Bay Area with more than 7 years of working experience in the industry. I have broad experience in both world brand companies and startups, including B2C, B2B, B2B2C, and SaaS Design. At my core, the strengths encompass defining the product vision, crafting compelling stories, and designing seamless human-centered experiences across complex ecosystems.

Visit my personal website at www.vickyxincheng.com to learn more about me.

## Work Experience
### Director of Design | Founder @ Cyan Studio
Jan 2020 – Present | San Francisco Bay Area
为机构内的多个客户设计、开发和监督关键项目
与初级员工合作进行专业指导和提供设计支持
与客户和客户团队合作，以最佳方式设计项目并实现客户目标

### Product Design Lead @ Tweebaa Inc.
Jan 2020 – Jan 2020 | San Francisco Bay Area
Led the redesign of the social eCommerce mobile app from discovery to launch and increased the daily active user by 250%. 
Created a seamless user experience through conceptualizing user-driven scenarios, use cases, and conversation flow into sketches, storyboards, wireframes, Lo / Hi-Fi prototypes, and promo videos.
Discovered opportunities for B2C customers, turned complex requirements into a beautiful, usable, and engaging digital experience. 
Spearheaded the creation of design processes resulting in collaboration and productivity across business functions.
Managed a team of 3 designers while defining the strategy and vision.

### UI/UX Design Consultant @ Helios Data Inc.
Jan 2019 – Jan 2019 | San Francisco Bay Area
Oversaw the entire user experience of the B2B web application.
Create promotional videos to help expand enterprise clients and better financing.
Emphasized information architecture and wireframe to significantly improve user experience and branding consistency.
Built an internal UI kit library in Sketch and implemented a new design process to streamline the design process and enhance design performance.

### Senior User Experience Designer @ Baidu, Inc.
Jan 2015 – Jan 2017
为百度网盘开辟新的收入渠道，创建百度网盘企业版，负责包括网页版、移动端的所有交互设计，并领导了企业版设计规范的搭建
从0-1创建百度网盘Mac端的交互设计，为产品多端协作、全平台覆盖和品牌一致性做出贡献

### User Interface Designer @ Baidu, Inc.
Jan 2014 – Jan 2015
负责百度网盘会员中心的设计改版，通过提升用户体验和品牌一致性使整体购买转化率增加了680%
负责百度网盘移动端体验设计优化和迭代
协助百度网盘网页端体验设计优化和迭代

### User Experience Design Lead @ TP-LINK
Jan 2013 – Jan 2014
帮助搭建交互设计团队
创建交互设计工作规范和流程，帮助团队有效合作

### User Experience Designer @ TP-LINK
Jan 2012 – Jan 2013
负责路由器、电视盒子等硬件产品控制软件的人机交互设计
从0-1设计电视盒子系统的交互设计
改进路由器（包括SOHO和企业路由）系统的用户体验

### Web Designer @ Tencent World Cup
Jan 2011 – Jan 2012
· Created a thematic website design of Tencent travel channel from scratch.
· Finished visual design of advertising banners.

### Interaction Designer @ Hunan Tv&Broadcast Intermediary Co., Ltd
Jan 2010 – Jan 2010
· Designed motion graphics design and editing of TV programs.
· Learned to record TV shows.


## Education
### Master of Arts - MA in Web design & New media
Academy of Art University
Jan 2018 – Jan 2020

### Bachelor of Fine Arts - BFA in Interaction Design
Central Academy of Fine Arts
Jan 2008 – Jan 2012


## Contact & Social
- LinkedIn: https://linkedin.com/in/xin-cheng-vicky
- Portfolio: https://www.vickyxincheng.com

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Source: https://flows.cv/xincheng
JSON Resume: https://flows.cv/xincheng/resume.json
Last updated: 2026-03-25