# Xing Li

> Product Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/xingli

I am a technically sophisticated designer with extensive experience and success in leading and inspiring creative direction across diverse mediums and new technologies. I consider myself a responsible professional who is diligent, proactive, and innovative with leadership skills. I am a team player with the ability to make decisions during critical situations. 

Portfolio: www.xingli.art/

## Work Experience
### Sr. Designer @ Walmart Luminate
Jan 2022 – Present

### UX Designer @ Google ( Via Scopus IT)
Jan 2021 – Jan 2021 | Mountain View, California, United States
· Experimented, designed, and shipped the first version of the design system for Google Photo Memory collage templates with 18+ components included and 130+ possible templates generated.
· Optimized the Google Photo Printing experience by restructuring information architecture, switching UI components, and enabling appropriate interactions on the Google Photo Printing product page.

### Product Designer @ Facebook (Via TEKsystems)
Jan 2020 – Jan 2021
· Created new features and optimized user flows to offer class hosts an all-in-one teaching platform that helps them build sustainable businesses that help retain and foster attendees.
· Tailored community-based and social-accountability features to help class attendees stay motivated and improve retention.
· Built and managed cross-functional relationships with three teams to maintain UX design and consistency across all platforms.
· Supported two product teams and designed across two platforms. Simultaneously worked in tandem with colleagues in seven different roles, including product managers, engineers, content designers, researchers, project managers, marketing managers, and other designers.

### UX Designer @ LinkedIn ( Via Swoon )
Jan 2020 – Jan 2020 | San Jose, California, United States
· Built the supporting infrastructure that allows LinkedIn to test the impact of crowd-sourced data and enhance international standardization by filling in taxonomy gaps.
· Improved user engagement through rounds of iterates on usability and user flows from conception to implementation.
· Partnered with the localization team and taxonomists to increase the machine learning accuracy by optimizing the design components and interactions.
· Solved design challenges based on the functional requirements and create pixel-perfect mocks for Eng implementation.

### User Experience Designer @ Leopard Imaging Inc
Jan 2017 – Jan 2020 | Millpitas
· As the lead designer, re-designed and built the Leopard official portal from end to end; Reconstructed the categories and simplified the purchasing flow; Improved the user conversion rate and increased the sales by 21%
· Explored the daily routine of the sales team and centralized the orders and actions online for them to proceed transactions more efficiently
· Collaborated with stakeholders to optimize product engagement and empowered product competitions and marketing visibility

### Product Designer @ Knowhere
Jan 2016 – Jan 2017 | San Francisco Bay Area
As a design consultant, researched, designed, iterated and delivered the Cruncher journalism platform by introducing AI-powered technology. Collaborated with the product team to craft the interaction model for users to explore news topics from multi-perspective

### Product Designer @ Laugh Radio
Jan 2016 – Jan 2017 | San Francisco Bay Area
· Laugh Radio app for iOS is a highly crafted stand-up comedy platform for 250,000+ audience
· Worked closely with the design & user research team to rebuild the IA of the app in order to increase the visibility of key features by flattening the navigation and simplifying the categories
· The design process involved 3+ rounds of card-boarding, tree testing, A/B testing, usability testing, and iterates. Improved feature discoverability by 3x

### Communication Designer @ USMall
Jan 2015 – Jan 2016 | San Carlos
Initiated the marketing plan to engage consumers from segmentation to campaign execution including banners, flyers and emails, which increased the overall CTR by 28% from multi-channels


## Education
### Master’s Degree in Fashion Merchandising / Textile Design
Academy of Art University
Jan 2012 – Jan 2015


## Contact & Social
- LinkedIn: https://linkedin.com/in/xing-li
- Portfolio: https://www.xingli.art/

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Source: https://flows.cv/xingli
JSON Resume: https://flows.cv/xingli/resume.json
Last updated: 2026-03-25