# Xinran(Tracy) Wei > AI Product Designer | B2B | Enterprise Design Location: Sunnyvale, California, United States Profile: https://flows.cv/xinrantracy Product Designer based in the Bay Area. - Product designer with 5+ years of experience in B2B SaaS, focused on creating clear, intuitive, and user-centered solutions - Skilled in designing complex workflows, data-heavy dashboards, and responsive web/mobile interfaces - Experienced in both 0→1 product creation and 1→n iteration, with a track record of launching end-to-end features - Strong research foundation—quickly understands complex domains and uncovers user needs in ambiguous problem spaces - Adept at identifying patterns, designing scalable systems, and collaborating closely with cross-functional teams Who am I? A curious, systems-minded designer passionate about human cognition, emerging tech, and GenAI. I thrive in ambiguity, enjoy defining the unknown, and love turning early ideas into innovative, user-centered experiences. Currently using Cursor to independently explore and prototype new product ideas—blending design, code, and experimentation. 🎮 Inspired by creative tools, storytelling, and the potential of interactive experiences. Check out my work at xrwei.com ## Work Experience ### Product Designer @ Intuit Jan 2025 – Present | Mountain View, CA - Lead product design for Intuit CRM platform - Owned sales-tech lead management and data foundation domain. - Design end-to-end agentic AI features to support B2B customer data insight, product recommendations and sales co-pilot guidance. ### Independent Designer (AI & Design) @ Unknown Jan 2024 – Present | San Francisco Bay Area Designing and developing fun web apps and AI-powered tools—driven by UX principles and a passion for innovation. Current projects: 1. Building Lemma(YC startup)’s MVP – Collaborating with founders to define product vision, user flows, wireframes, and prototype core experience of an interactive AI tool using ai agents to streamline survey creation 2. Mercor Visual Design Expert – Training AI models to better process visual design details via annotation rewrite. tools: Figma, Cursor, V0, lovable, Recraft, midjourney, etc ### Senior Product Designer @ Broadcom Jan 2023 – Jan 2024 | Palo Alto, CA - Led the design of innovative, 0–1 product experiences for cloud operators and enterprise customers, focusing on clarity, usability, and long-term vision. - Designed a modular usage management system that addressed the most-requested customer need and scored 4.5/5 in user testing satisfaction. - Explored new product ideas and flows through rapid prototyping, translating user problems and business insights into interaction concepts. - Collaborated with cross-functional teams to iterate on complex B2B systems, delivering polished experiences under technical constraints. - Reimagined a license registration system to eliminate misuse and reduce revenue loss by 30%, achieving business and UX goals without added customer burden. - Regularly presented product concepts and design strategies to leadership, aligning stakeholders around a unified product direction. ### Product Designer III (L4) @ VMware Jan 2022 – Jan 2023 | Palo Alto, California, United States Commerce Experience Design Focused on enhancing the customer experience in SaaS commerce by designing seamless onboarding, purchasing, and management flows, and integrating new partner offerings. Projects Highlight Usage Management Domain Owner: Designed and launched the first Subscription Usage Management tool in both on-prem and cloud portal. Designed 1-N feature for proactive subscription management, allowing users to set custom overage alert thresholds, which led to a 40% reduction in support tickets and a 25% increase in user satisfaction. GCVE Onboarding & Configuration: Designed and delivered the 0-1 experience for Google Cloud VMware Engine (GCVE) within the VMware Cloud Console, contributing to a key business goal and successfully launching in April 2022. Commerce Research Leadership: Led quantitative research efforts, including customer feedback sessions with 250+ participants at Explore 2023 and the first commerce area study with 200+ valid respondents, driving data-driven design decisions. ### Product Designer II @ VMware Jan 2021 – Jan 2022 | Palo Alto, California, United States Lifecycle Management Design Lead designer for Cloud Operation Console, specialized in creating tools that support operators and SREs in maintaining data center stability and reliability, improving operational efficiency. Project Highlight SDDC Timeline Tool: Created a consolidated timeline view for SREs, improving incident response efficiency by reducing portal switching efforts by 86%. The tool saw rapid adoption, with 10 teams onboarded within six months. ### Product Design Intern @ VMC on AWS @ VMware Jan 2020 – Jan 2020 | Palo Alto, California, United States - Designed onboarding experience for data analytic tool named Super Collider - Led user interview sessions with 10+ internal product teams within 1 month to gather insights and understand user behaviors - Published medium article on "Making connections during remote internship" ### User Experience Consultant @ Social Sector Solutions S3, in partnership with McKinsey & Company Jan 2020 – Jan 2020 | San Francisco Bay Area Client: Common Application Social Sector Solutions is a 15 weeks paid consulting program offered by Haas School of Business, UC Berkeley, dedicated to solve a strategic problem for a non-profit organization. In this project, I teamed up with 3 MBA students and 1 undergraduate student, coached by a McKinsey consultant, aiming to propose an actionable business plan for our client. ### Graphic Design @ TuSimple Jan 2018 – Jan 2019 | Greater San Diego Area Led cross-department collaboration as sole designer responsible for designing technical illustrations, advertisements and email campaigns based on company’s daily marketing, recruiting and internal communication needs, aiming to deliver the design that best present company's mission and business value to stakeholders. ### UX Designer @ UCSD Design Lab Jan 2018 – Jan 2018 | Greater San Diego Area Redesigned the Design Lab’s website in Sketch and rebrand Design Lab through ideating graphic patterns, wireframes and testable mockups iteratively based on user testing. Accomplishment: Graphic Design concept using connective nodes was chosen by UCSD’s Campaign Communication Department as invitation template for a event. ### Product Designer @ Ai Master Jan 2017 – Jan 2017 | Greater San Diego Area Through out the 6 months, I designed interactive instructional materials for web based on Artificial Intelligence textbook to illustrate sophisticated step-by-step calculations and visualize abstract machine learning concepts, aiming to improve the e-learning user experience. I worked with content and web development team to assist with company website redesign, which was launched successfully in September. I also self-taught Adobe Animation, Premier and Audition in a week to support content team in making instructional motion designs and video clips. ## Education ### Master's degree in Information Management and Systems University of California, Berkeley ### Bachelor of Science (B.S.) in Major in Cognitive Science w/spec in HCI; Minor in Computer Science UC San Diego ### High School Diploma Pine Crest School ## Contact & Social - LinkedIn: https://linkedin.com/in/tracyxrwei --- Source: https://flows.cv/xinrantracy JSON Resume: https://flows.cv/xinrantracy/resume.json Last updated: 2026-02-23