Shipped post-launch UX improvements for “Room Builder”, a web application that lets customers create 3D digital twins of their rooms to try IKEA products. Contributed to core success metric improvements over a year, adoption 4% to 56%, CSAT 59 to 74 (+25%), and revenue per DAU €4.48 to €32.39. Since release, the product has reached 3.5M+ user sessions across 183 countries.

Drove UX design for Kreativ Measurements, a cross-platform digital experience that visualizes dimensions and spacing in 3D rooms, helping users assess furniture fit and reduce returns. Launched globally in Oct 2025 with 71% adoption.

Led end-to-end UX for HELA Non-Lidar (Android), an AI-driven floorplan scan experience that generates 3D room models. Iterated designs cross-functionally through design sprints, using feedback from 100+ usability tests. Planned launch: 2025.

Contributed to user research and testing to refine key user flows. Translated actionable user insights into stakeholder decks to inform data-driven design decisions and product strategy; partnered on A/B testing to validate design concepts.

Partnered with the Vice President of Research and AI teams to translate complex AI concepts into clear data visualizations and presentation decks for executive partners and external audiences.

Designed event posters and digital assets for Bosch AI Day 2024 (Germany), ensuring consistency with the Bosch design systems and high visual craft.

Produced storyboards, motion graphics, and videos for “Video-only Parking” project, elevating storytelling and visual polish.

Founding product designer for TycheGo, a 0 to 1 consumer-facing gig service mobile application.

Worked closely with product managers to shape product vision, business requirements, user journeys, and roadmap, spearheading design for customer and worker-facing new features in a fast-paced Agile environment.

Built the first design guide to establish design standards, best practices, and UI patterns. Led iterative design from sketches to high-fidelity prototypes, evaluating trade-offs against user needs and business goals, and handed off design specifications to engineers to ensure build quality.

Produced visual assets and flyers to support marketing and growth campaigns.

Owned 0→1 UX for Theme Designer, an enterprise B2B web tool enabling Web3 brands to customize NFT marketplace storefronts. Conducted competitive research and co-defined the product roadmap with PMs, established information architecture and a design guide consistent with the Fluent Design System, and built 40+ high-fidelity prototypes across 4 iteration rounds for engineering implementation.

Core designer on “Web3 Onboarder,” building a 0→1 Web3 education product in 3 weeks. The demo received strong recognition from Microsoft’s Corporate Vice President.

Benchmarked 10+ AI image-generation tools, surfacing strengths, gaps, and opportunities to shape product direction for Microsoft’s generative AI platform.

Delivered 19 NFT artworks generated with Midjourney, distributed to 2,400+ employees at Microsoft China’s 2023 annual gala. Designed the event’s key visual, displayed on the main stage for the full audience.

Created user flows and 10+ mobile UIs in Figma to support a pitch to Universal Studios.