# Xiqian L.

> Designer at BCG X | Building Human-Centered GenAI Experiences | Healthcare, Consumer, & Enterprise | Ex-Curator with a Storytelling Eye

Location: Fremont, California, United States
Profile: https://flows.cv/xiqian

5 years of product design experience with a focus on creating human-centered GenAI experiences across healthcare, consumer, and enterprise products. I bring a curator’s eye for visual storytelling, deep user empathy, and a strategist’s mindset to 0→1 innovation. Passionate about crafting behavior-driven consumer journeys that engage and delight, and designing complex systems that feel intuitive and trustworthy.

## Work Experience
### Experience Designer @ BCG X
Jan 2023 – Present | San Francisco, California, United States
Designed user-centric experiences across GenAI, lifestyle, e-commerce, finance, healthcare, and industrial sectors; delivered solutions for web and mobile applications through cross-functional teamwork, in-depth user research, and scalable design solutions

### Experience Designer @ Boston Consulting Group (BCG)
Jan 2023 – Present | San Francisco Bay Area
Designed user-centric experiences across GenAI, lifestyle, e-commerce, finance, healthcare, and industrial sectors; delivered solutions for web and mobile applications through cross-functional teamwork, in-depth user research, and scalable design solutions

### Experience Design Intern @ BCG Digital Ventures
Jan 2022 – Jan 2022 | Manhattan Beach, California, United States
Bringing together the best of strategy, design, and technology; building digital products and experiences that create value for both businesses and customers.

### User Experience Designer @ Restvo
Jan 2020 – Jan 2021 | Oakland, California, United States
Owned end-to-end design process of a mobile social application for GenZ, delivered UX strategies, high-fidelity UI designs, and design systems in an Agile environment

### UX Designer @ Microsoft
Jan 2019 – Jan 2020 | Beijing, China
Led the end-to-end design process for Microsoft Talking Gallery, a community platform empowering visually impaired and youth artists, resulting in over 200% user engagement growth within 4 months


## Education
### Master of Arts (M.A.) in Museology/Museum Studies
University of Washington

### Master of Arts - MA in Interaction Design
California State University - East Bay

### Bachelor of Arts (B.A.) in Fine Art
East China Normal University

### Study Abroad in Fine Art
University of the Arts London

### Exchange Student
National Taiwan Normal University


## Contact & Social
- LinkedIn: https://linkedin.com/in/xiqianli

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Source: https://flows.cv/xiqian
JSON Resume: https://flows.cv/xiqian/resume.json
Last updated: 2026-04-13