# Xiujie Bi > Product Designer Location: New York, New York, United States Profile: https://flows.cv/xiujie Designing through systems and stories, I transform everyday emotions and cultural warmth into resonant business experiences. ## Work Experience ### Product Designer @ Block Renovation Jan 2022 – Jan 2024 ### Associate Product Designer @ Block Renovation Jan 2022 – Jan 2022 | New York, New York, United States ### Product Design Intern @ Block Renovation Jan 2021 – Jan 2021 | New York, New York, United States ### Brand Designer @ DooCoco Jan 2020 – Jan 2021 | Beijing, China An online gift collection retailer dedicated to incorporating aesthetic inspirations into everyday life. - Established a new branding system to be applied to all touchpoints according to the brand's personality and core values. - Contribute to all phases of creative production from concept to execution for multi-channel campaigns and collateral and packaging - Help set, evolve and maintain branding ### Product Design Intern @ HireBeat Jan 2021 – Jan 2021 ### User Experience Consultant @ Center for Digital Experiences at Pratt Institute Jan 2021 – Jan 2021 | New York City A user experience design, research, and strategy consultancy within the School of Information at Pratt Institute. - Work in collaboration with a team of 5 to create a more user-friendly web experience for The Urban Outreach Center of NYC that helps push potential donors or volunteers toward registering those actions. - Conduct remote usability testing via UserZoom Go and synthesize findings and recommendations. - Deliver detailed usability report with thoughtful findings and recommendations on bettering the web experience to client ### User Experience Designer and Graphic Designer @ Forbes Ignite Jan 2020 – Jan 2020 | New York, New York, United States • Prepared detailed UX/UI research plan for the Forbes Ignite Impact Fellowship online community • Conducted user interviews and research brief of findings • Designed user flow and prototypes of the digital community and its features • Designed marketing brochures for Forbes Ignite events ### Graphic Designer @ Attachemoi Jan 2020 – Jan 2020 • Designed visual identity for marketing and social media content use • Strategized social media • Redesigned website for a better user experience ### Visual Design Intern @ Tencent Jan 2019 – Jan 2019 | Shenzhen, Guangdong, China • Designed visual identity and emails of an award within the Tencent Ads department • Familiarized and designed details of user interfaces of the advertising experience the Tencent Video app • Learned to design using Sketch and export a complete design proposal with different directions and pros and cons labeled for product management and developers • Learned knowledge about To B business ### Design Intern @ sous le manteau Jan 2019 – Jan 2019 • Designed social media strategy and content • Designed an in-store spacial installation experience • Pushed forward brand identity and implemented into marketing materials • Redesigned website ### Study Abroad @ Central Saint Martins, University of The Arts London Jan 2019 – Jan 2019 | London, United Kingdom ### Creative Intern @ The Science Project Jan 2018 – Jan 2018 | Greater New York City Area • Worked with the creative team to conceive and design across all platforms, including digital banners, social media, print ads, and email • Developed cohesive and comprehensive branding • Learned about the processes of a pitch, brainstorming ideas, and executing them for final presentations ## Education ### Master of Arts - MA in Embedded Design University of Gothenburg ### Master of Information Experience Design Pratt Institute ### Bachelor of Fine Arts - BFA in Communication Design Parsons School of Design - The New School ## Contact & Social - LinkedIn: https://linkedin.com/in/xiujie-bi - Portfolio: https://www.xiujiebidesign.com --- Source: https://flows.cv/xiujie JSON Resume: https://flows.cv/xiujie/resume.json Last updated: 2026-03-29