•Collaborated with Merchandising and UX team to build rich campaign site experience, including creating site visual materials(homepage hero images, icons, push notifications, emails, etc) for both web and mobile
•Conducted homepage hero image A/B tests to learn shoppers’ clicking/buying behavior, and relationship between ads visual type and user engagement
•Optimized hero image modules and visual directions that obtain higher user engagement (higher CTR and CVR)
•Collaborated with UX team to explore and test new Google Shopping homepage visual module and developed visual system during transformation stage (Google Express into Google Shopping)
•Coordinate with creative agencies (Sandbox Studio, Factor) for campaign assets production
