# Xuan Li

> Senior Product Designer at Meltwater

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/xuanli1

Product Designer | 7+ years in UX & AI-enabled systems | Master’s in Artistic Design | Experience across Silicon Valley unicorns

Human-centered design · Product strategy · UX/UI · Research · AI-enabled workflows · Front-end foundations

## Work Experience
### Senior Product Designer @ Meltwater
Jan 2024 – Present
• led the Meltwater Newsletter project to enhance user curating experience and collaborated with the design system team to establish AI design system guidelines. 
• Implemented user feedback to optimize the newsletter interface
• Streamlined the design process by integrating AI design principles

### Senior Product Designer, Owler @ Meltwater
Jan 2021 – Jan 2024
• Enhanced PC and Mobile user experience, focusing on new user conversion rates, data crowdsourcing, and community features.
• Iterated design system and master file for design consistency and efficiency.
• Collaborated with cross-functional teams to drive revenue growth and improve user engagement.
• Developed skills in UX/UI design, data analysis, and project management.

### Product Designer @ Weee!
Jan 2020 – Jan 2021
• Focused on growing mobile users and increasing departmental revenue by more than 25% through the overhaul of system features.
• Collaborated with the product manager and a team of five developers to ensure consistency on all program design efforts.

### Design Consultant @ ClassPass
Jan 2020 – Jan 2020 | Remote

### Professional Freelancer @ Freelander
Jan 2016 – Jan 2019
• Managed product design projects for various industries including ecommerce, healthcare, and social media.
• Collaborated with clients to understand their needs and deliver innovative design solutions.
• Implemented efficient design strategies to improve user experience and drive business growth.

### Art Director @ CVC Art Center
Jan 2013 – Jan 2016 | Beijing City, China
• Led the product design and launched the official program on WeChat, which increased the user sharing and browsing rate by 46%.
• Created a new visual identity to promote consistency in branding by implementing a new logo, business card design, and etc.
•  Participated in the 18th Beijing Art Festival in China, as a Leader, Curator, and Art Director.
•  Collected the background information of artists. According to the changes in the price of their artworks in the auction. Contributed significant reference to the art collection for the CVC Art Center.

### Vice Art Director @ Mafengwo.com
Jan 2012 – Jan 2012 | Beijing City, China
•  Contributed to the idea and storyboard for an application called “Weng Weng” which belongs to the MAFENGWO INC and could help people find companions during their traveling.
•  Worked on the advertisement department of MAFENGWO INC which operates a platform that provides information on travel destinations in China and internationally.

### Character/Storyboard Artist @ HUTOON Animation
Jan 2012 – Jan 2012 | Beijing City, China
•  Created Characters and Animation for TV animation called “Ms. Puff”.
•  Won the most popular online TV Animation in China, 2012.


## Education
### Certification in UX (User Experience) Design Professional Program
University of California, Berkeley

### Master of Arts - MA in Animation and New Media
Beijing Institute of Fashion Technology

### Bachelor's degree in Design and Applied Arts
Beijing Institute of Fashion Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/xuanlisf

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Source: https://flows.cv/xuanli1
JSON Resume: https://flows.cv/xuanli1/resume.json
Last updated: 2026-04-13