Identify and incubate net-new product directions ahead of the roadmap, defining problem spaces, success criteria, and experience principles in areas without prior ownership, and translating ambiguous technical capabilities into executable platform strategy.

Set design direction in highly ambiguous spaces by aligning executives (Directors, VPs, CVPs) around long-term product vision, while mentoring designers and raising the quality bar for system-level thinking across the org.

Lead cross-org design strategy across creation, consumption, monitoring, management, and Copilot experiences, establishing foundational interaction models and design patterns now adopted broadly across the Fabric ecosystem.

Defined the AI UX strategy, mental model, and interaction primitives for Copilot across Microsoft Fabric, establishing the standard AI-assisted workflow pattern adopted across data engineering, warehousing, and analytics workloads.

Led the end-to-end design of the Fabric Data Warehouse experience, one of the core platform workloads and a flagship pillar of the Fabric launch, featured in Satya Nadella’s Build 2023 keynote.

Designed and shipped Power BI Datamart (Build 2022), a strategic product investment that helped scale Power BI to 20M MAU and materially influenced top-line organizational KPIs.

Increased women’s mammogram scheduling numbers by 3.5 times by providing a patient scheduling chatbot. Delivered flowcharts, sample dialogues, functional prototypes.

Worked with senior researchers on agent desktop builder research project: interviewed Cisco sales engineers, admins, and Cisco partners to inquire about needs and opportunities which has been published in Cisco’s internal wiki page

Collaborated with other stakeholders on outreach campaign manager product (Data visualization, prioritization, system design)

Prototyped the T-mobile Business Support Membership project and illustrated storyboards to demonstrate service experience. (T-Mobile has recently shipped this project in 11/2018)

Conducted interviews with local SMBs to acquire needs for T-mobile Point of Sale project.

Collaborated with data scientists and engineers on T-Mobile Collection project (qual+ quant). Led end to end user experience design process that addresses the business challenge on losing $700 million every year.

Worked closely with T-Mobile Financial Team and integrated the customer experience journey to improve collections data, prediction and performance (SMS channel)

Organize and design Future Cognition Collaborative Fellowship program, seeking a community of practice devoted to launching human-centered platforms and experiences at scale.

Redesign internal website, product video(motion graphic), and case studies for The Wrecking Crew

Collaborate with PM and engineers to design a web-based open design platform that crowdsources needs, identifies opportunities and generates ideas while offering design tools to assist in the process.