• Spearheaded multi-agent pacing initiatives through market segmentation to enhance ROI.

• Developed automatic audience selection mechanisms to optimize ads relevance.

• Designed auction frameworks and reserve pricing strategies for sponsored messages

• Designed and built model based spend limits for fraud prevention.

Design and lead Bulk Actions team

Scale ads billing pipeline daily run time from 3 hours to 15 minutes with 3X more capacity.

Datacenter Selection for LinkedIn Marketing Solution

2019 GCH speaker

2019 and 2021 TechWomen Profession Mentor

Lead Inventor for patent Bulk action processing with partial failure recovery.

Lead team to build video ads from end to end from content creation to metrics tracking and performance reporting to provide a holistic customer and member experience.

Lead the ads team content migration to new linkeded content platform.

Worked on different privacy teams to build products to protect end user privacy.

Build visualization tools to monitoring large amount of data access.

Focused on understanding the meanings of data and presented in a user friendly way.

isocket and BuyAds.com are the easiest way to buy and sell premium advertising. Big websites like AOL and Gawker use isocket for advertising sales. I was the first engineer to join the startup and have helped build it through launch and growth(it got bought in 2015)!

I help plan, design, architect, develop, QA, and maintain all of our advertising products, which include multiple web apps like www.isocket.com and www.buyads.com, an ad server used by thousands of websites, and our platform with APIs and partnerships. I built the first plugin on Google’s new DFP API, used by major publishers that Google did a case study on.