# Xueqian Tang > Make ads relevant and maximize advertiser ROI Location: Mountain View, California, United States Profile: https://flows.cv/xueqian As a staff software engineer, machine learning, at LinkedIn, I have over 15 years of experience in developing and leading innovative solutions for the ads platform. I have multiple patents in the field of ads relevance and distributed systems. I am also passionate about mentoring and empowering women in the data and tech field, as a council member and a track lead for Data WIT (Women In Tech) and a TechWomen professional mentor. My mission is to create positive impact for both the customers and the members of LinkedIn, by using my skills and expertise in machine learning, distributed system, and ads relevance. I design and lead multiple LMS(Linkedin Marketing Solution) projects, such as member based models for feed-ads blending with revenue engagement tradeoff, reserve price for sponsored messages, bulk actions for efficient and effective campaign management, and datacenter selection for improved performance and reliability of the ads platform. I have also been the lead architect of video ads and built the end-to-end solution, from content creation to metrics tracking and reporting. ## Work Experience ### Staff Software Engineer, Machine learning @ LinkedIn Jan 2021 – Present | Mountain View, CA • Spearheaded multi-agent pacing initiatives through market segmentation to enhance ROI. • Developed automatic audience selection mechanisms to optimize ads relevance. • Designed auction frameworks and reserve pricing strategies for sponsored messages • Designed and built model based spend limits for fraud prevention. ### Staff Software Engineer @ LinkedIn Jan 2018 – Present | Mountain View, CA Design and lead Bulk Actions team Scale ads billing pipeline daily run time from 3 hours to 15 minutes with 3X more capacity. Datacenter Selection for LinkedIn Marketing Solution 2019 GCH speaker 2019 and 2021 TechWomen Profession Mentor Lead Inventor for patent Bulk action processing with partial failure recovery. ### Sr Software Engineer @ LinkedIn Jan 2015 – Jan 2018 | Sunnyvale, CA Lead team to build video ads from end to end from content creation to metrics tracking and performance reporting to provide a holistic customer and member experience. Lead the ads team content migration to new linkeded content platform. ### Software Engineer @ Google Jan 2012 – Jan 2015 | 1600 Amphitheatre Parkway Mountain View, CA 94043 Worked on different privacy teams to build products to protect end user privacy. Build visualization tools to monitoring large amount of data access. Focused on understanding the meanings of data and presented in a user friendly way. ### Senior Software Engineer, Architect @ isocket Jan 2010 – Jan 2012 | 270 East Ln, #1, Burlingame, CA, USA isocket and BuyAds.com are the easiest way to buy and sell premium advertising. Big websites like AOL and Gawker use isocket for advertising sales. I was the first engineer to join the startup and have helped build it through launch and growth(it got bought in 2015)! I help plan, design, architect, develop, QA, and maintain all of our advertising products, which include multiple web apps like www.isocket.com and www.buyads.com, an ad server used by thousands of websites, and our platform with APIs and partnerships. I built the first plugin on Google’s new DFP API, used by major publishers that Google did a case study on. ### Software engineer @ isocket Jan 2010 – Jan 2010 | 270 East Ln, #2, Burlingame, CA, USA ### Software Engineer @ Symantec Jan 2008 – Jan 2010 | 350 Ellis Street Mountain View, CA 94043 USA Worked on high availability software VCS which has been used in many major banks and business what requires higher than 99.99% up time such as ebay. I designed, developed, and maintained VCS networking and application agents. Applied changes to comply with specifications and create new product features. Respond to customer escalations for clustering products. Handled escalations form customer support, analyze data, find root cause, propose solutions and create patches. Be responsible for coding and debugging in C/C++ and Perl on Unix platforms. Conduct code reviews, unit testing, test creation and maintain test documentation. Create automated test cases for new code and work with technical writers to create user documentation. Work in Agile scrum team as a developer. I took entire ownership of VCS networking agents on Solaris platform, and in charged for reproducing/testing/fixing any issues regarding to network connectivity on Solaris, including configuring different module of cisco switches, ipv6, gigabit ethernet cards. ### Software Engineer Intern @ BRN Phoenix Jan 2007 – Jan 2007 I developed a command line interface (CLI) in C for device configuration. The device, running on Linux, was a next generation WiMax wireless network adapter designed by BRN Phoenix. Having user experience in mind, the CLI I developed also supports auto completion. ## Education ### Master of Science (M.S.) in Computer Systems Networking and Telecommunications University of Southern California ### Bachelor of Science (B.S.) in Physics Peking University ### High School Attached to Northeast Normal University ## Contact & Social - LinkedIn: https://linkedin.com/in/xueqiant --- Source: https://flows.cv/xueqian JSON Resume: https://flows.cv/xueqian/resume.json Last updated: 2026-04-12