Lead UX and product strategy for a campus-wide, enterprise-level digital ecosystem supporting students, faculty, staff, administrators, international agents, and partner organizations. Operate at a system and platform level, owning UX direction, workflow design, and product decision-making across complex, compliance-driven environments.

What I do:

Own UX strategy, product direction, and design standards across internal platforms.

Define roadmaps and prioritize competing stakeholder needs across departments.

Partner closely with engineering, AI/ML teams, and leadership to deliver scalable systems.

Lead cross-functional collaboration from discovery through delivery.

Impact:

Reduced manual administrative workload by 50–70%, generating $200K+ in annual savings through automation.

Scaled systems to support 500% user growth while maintaining usability and performance.

Increased staff adoption from 40% to 95% through UX improvements and role-based dashboards.

Reduced application processing and data entry errors by 75%.

Enabled self-service workflows, resolving 30% of student inquiries without staff intervention.

Serve as a Senior School Official responsible for accreditation readiness, regulatory compliance, and governance of academic and operational records. Act as an institutional representative during high-stakes compliance and accreditation events.

Led accreditation applications, renewals, and ongoing compliance reporting.

Directed and hosted onsite visits from accreditation bodies and regulatory agencies.

Oversaw academic and student records to ensure audit readiness and compliance.

Supported VA and government program applications and renewals.

Advised leadership on regulatory risk and corrective action planning.

Led end-to-end UX and product design for core institutional platforms, transitioning fragmented, manual processes into scalable digital systems.

Redesigned the student application flow from 10 pages to 5, increasing completion rates from ~55% to ~85%.

Reduced application completion time by ~40% and error rates by ~40%.

Cut admissions-related support tickets by ~50%.

Improved system performance by collaborating on UX-informed optimization.

Designed workflows supporting international users, accessibility needs, and unstable connectivity.

Led the institution’s visual identity and public-facing digital experience, establishing brand and design foundations later scaled across enterprise systems.

Designed and maintained logo systems, brand guidelines, and visual language.

Led end-to-end website design (IA, UX, UI, responsive layouts).

Created digital marketing and recruitment campaigns for domestic and international audiences.

Directed promotional videos, advertising content, and event media.

Served as creative lead for recruitment events and public-facing initiatives.

• Filmed and edited various events, commercials as the project manager and main videographer and editor

• Directed a series of commercials for businesses with Deal Moon

• Project management for 2017 Miss America Travel Fashion Pageant for15 episodes

• Worked with Shanghai Media Group (SMG) at SVIEF 2017

• Reached out to potential clients and generated service quote