# Xueyi Xu

> Product Designer, TikTok, Ex-Square

Location: Sunnyvale, California, United States
Profile: https://flows.cv/xueyi

Hi, I’m Xueyi 👋! I’m a product designer passionate about creating meaningful and trustworthy experiences rooted in real human needs. With a background in new media technology and cognitive science, I bridge innovative technology and people through a human-centered lens. Living across cultures has nurtured my empathy and shaped a collaborative, open-minded approach to design.

I lead design across the entire product lifecycle—from early discovery to pixel-perfect execution, from defining product strategy to aligning with business goals. I thrive on solving complex problems with thoughtful, scalable solutions that drive both user value and business impact.

## Work Experience
### Product Designer, Global Monetization @ TikTok
Jan 2025 – Present
• Ad signal 
• Ad privacy
• Third party partners

### Product Designer, Identity & Payments @ Square
Jan 2022 – Jan 2025
-  Lead the design of Square’s 0→1 business verification (KYB) experience and improved identity verification experience for self-serve onboarding across global markets, enabling sellers to enter the Square ecosystem. 
- End-to-end design of alternative payment methods enablement and management experience, supporting sellers to access 20+ alternative payment methods across markets.
- Redesign Square Secure Profile (SSP) for both sellers and internal users—modernizing the UI, improving usability, and streamlining workflows for internal users.
- Collaborate closely with Product, Engineering, Data Science, Research, Compliance, Legal, Localization, Marketing, and other cross-functional teams from exploration to launch to drive product strategy, iteration, and execution.

### Product Designer @ Shoelace Learning (builders of Dreamscape)
Jan 2020 – Jan 2021
- Led design of the User-Generated Content Tool from concept to launch, enabling 100k+ teachers to create and assign custom content to millions of students through the Teacher Dashboard. Worked closely with PM, engineers, and other stakeholders to define business goals, ideate, iterate, and implement the product. 
- Delivered solutions and mockups to improve the game Dreamscape’s user experience and monetization in an Agile environment.
- Collaborated with two researchers to complete competitive analysis, stakeholder and user interviews for the Marketplace project; presented findings and structured product strategy. 
- Redesigned dashboard report page and onboarding process; provided design specs to the development team.


## Education
### Master of Arts - MA in Digital Media Design
New York University

### Bachelor's degree in New Media & Communication Technology; Arts Management
The Ohio State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/xueyixu
- Website: https://xueyixu.com

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Source: https://flows.cv/xueyi
JSON Resume: https://flows.cv/xueyi/resume.json
Last updated: 2026-02-23